Email Marketing
Agencies are the Worst.
We’ve Fixed That.

No Bloat. No Bullsh*t. At FlowCandy, you only pay for what you really want: Done-for-you campaigns, flows, and segments that grow your eCommerce store.

FlowCandy offers a new approach to email marketing. Low Friction and High Value.

Tired of the agency model and don’t want to hire someone? FlowCandy is a service where you only pay for what you need. Order a package of flows + campaigns or purchase them à la carte – whatever makes the most sense for you.

They added sophistication to
our email flows that are already
generating an ROI for us.

Stuart S. BeautyRX

FlowCandy has been a great
asset to our brand (perhaps our
best vendor to date).

Marcellus A. BAOBAB

100% would recommend
FlowCandy for any email work
needed!

Kris I. Breezy Swim

Only Pay for What You Need


Some stores need custom creative, AB testing, reporting, extra meetings, and more. Others don’t. We’re not here to tell you how to run your store, so we give you the option to build a package that best fits your needs and your budget. Upgrade, downgrade or cancel at any time – no contract.

Klaviyo + eCom. That’s It.


We only build emails for eCommerce stores that are already using Klaviyo or have decided to make the switch. We know (and have invented) the strategies and solutions that drive email results for eCommerce stores, so that is all we do…for now.

Proven Products: Flows and Campaigns that Convert


We’ve driven over $25 million in email revenue for our clients. The winning strategies we created to get there are packaged and ready to deploy on your store. We make it easy to unlock the power of email marketing.

SMS Popup

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A popup or a custom field added to an existing popup, to capture SMS subscribers. To be most effective, popups should offer visitors an incentive for signing up. SMS subscribers are automatically added to a list when they opt-in. Typically a popup is paired with a flow that fulfills whatever incentive was offered in the popup.

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SMS Customer Thank You (Post-Purchase) Flow

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Engaging with new customers is a must if you plan on building a long-term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation message (that is sent separately by your eCommerce platform) but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross-sell the customer on other products in your store.

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SMS Browse Abandonment Flow

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Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.

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SMS Abandoned Checkout Flow

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Recover purchases where the customer left their number in the checkout but did not order. The three SMS variation sends an initial reminder as the first SMS, before offering a time-sensitive discount coupon to use on the purchase in the second SMS. There is one follow-up SMS when the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the SMS sequence to avoid excess SMS fatigue.

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SMS Pre-Purchase New Subscriber Welcome Flow

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This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.

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Monthly Email Optimization

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Once all possible flows have been deployed on a store, the next best way to enhance the customer journey and increase conversions is to consistently deploy high-impact tests on critical aspects of the email. The Monthly Email Optimization Package allows stores to deploy tests on their email which includes tests on design, copy, subject lines, offers etc. This is ideal for stores looking to dive deep into their email metrics and work with us to deploy hypotheses and experiments that will have an impact on their store. Here is everything you get in the email optimization package:

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SMS Add Ons

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Using SMS messages in tandem with Klaviyo flows is ideal for stores looking to add a more dynamic element to their customer experience. SMS Add-Ons are a cost-efficient way to deploy SMS messages in any flow we build in Klaviyo. This is ideal for stores that have a mobile-heavy demographic or stores looking for additional touchpoints in their messaging to customers. Here is a cost breakdown for deploying SMS with us in Klaviyo depending on your package with us.

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Monthly SMS Campaigns

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Monthly SMS Campaigns allow you to have a consistent schedule of SMS messages reach your customers to keep them engaged with your brand. This is great for stores whose demographic has a tendency to purchase via their mobile devices or who are looking to add another dynamic to their marketing calendar. We typically send 5 or 6 SMS campaigns per month but we carefully monitor the results to ensure we don’t fatigue the list.

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Nano Influencer Outreach Flow (Gatsby)

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The Nano-Influencer Outreach flow is a flow that leverages Gatsby, a 3rd party app that helps stores connect with influencers better. Through Gatsby, stores can capture influencer handles in their sign-up forms and then encourage & reward them when they mention their store.

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Influencer Rewards Flow (Gatsby)

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The influencer rewards flow is a custom flow that uses the tool Gatsby, a tool that helps stores better communicate with customers & prospects who are also influencers. This flow rewards influencers after they mention the brand in their posts.

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Micro-Influencer Outreach Flow (Gatsby)

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The Micro-Influencer Outreach flow is a flow that leverages Gatsby, a 3rd party app that helps stores connect with influencers better. Through Gatsby, stores can capture influencer handles in their sign-up forms and then encourage & reward them when they mention their store.

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Foundational SMS

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Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

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Abandon Checkout Flow

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Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

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Abandon Checkout Flow

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Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

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Abandon Checkout Flow

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Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

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Pre-Purchase New Subscriber Flow

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This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

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New Product Launch Campaign

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When launching a new product best practices are to preview the upcoming addition to the store with an email series, then to send multiple campaigns around the actual drop of the product. We can create single emails or a series that will drive interest in the new product – in the case of a series, pricing is per email.

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Email Design System Bundle

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Some stores require a greater level of customization when it comes to the look and feel of their emails. The Email Design system allows stores to have a more hands-on approach to the style and aesthetic of the emails we create for you. This is great for DTC stores who are looking for an elevated look to their design or new stores that need assistance in determining the creative direction of their emails.

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Foundational Email Flow Bundle

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Building an amazing email marketing strategy is like building a house, you need a solid foundation first! The Foundational Email Flow Bundle allows you to get your foundation deployed fast without getting overcharged by a vendor or having a project go much longer than expected. This is great for new stores just starting their email marketing plan or stores that want a refresh of their core flows.

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Browse Abandonment Flow

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Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

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New Customer Thank You Flow

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Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.

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Post Purchase Flow

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Engaging with new customers is a must if you plan on building a long term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation email (that is sent separately by your ecommerce platform), but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross sell the customer on other products in your store.

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Product Specific Abandon Checkout Flow

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This Abandon Checkout Flow is specifically tailored to a single product in your store. Our goal here is to get deliver highly detailed information about the product to boost the conversion rate of this product. It is best used on a best seller or high ticket item. The sequence of six emails is a mixture of nurture type content (information, social proof, and benefits) mixed with special offers and time sensitive reminders.

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Bounce Back Flow

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Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.

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Winback Flow

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Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Initially send a “we miss you” style message trying to get them back into the store, and follow up with any that don’t make a purchase as a second email. Finally, provide the customers with a special offer in the third email and use the fourth email to follow up with anyone that didn’t use the coupon.

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Browse Abandonment Flow

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Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three email variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second email. Finally, the third email is a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

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Subscription Upsell Flow

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For stores with subscription packages, engage customers that have already purchased your product but are reaching their lapse period. Instead of sending a traditional “replenishment” email, the Subscription Upsell targets these customers as candidates for a subscription. The flow focuses on the benefits of starting a subscription and the regular savings they will collect.

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Subscription Churn Reduction Flow

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A custom flow built using the tool ChurnBuster that helps recover failed subscription payments. When a customers payment fails we’re able to put them into a flow that encourages them to update their payment information and resume their subscription.

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Happy Birthday Flow

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If you’re collecting your customers birthdays, you should be reaching out to them on their special day and giving your own gift. A discount or special offer for their birthday is contained in the first email, then a follow up for them to use it. Typically, if you are not already collecting birthdays, a new popup will need to be implemented along with this flow.

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Pre-Purchase New Subscriber Flow

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This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The five email variation works to both drive customers to the purchase and to indoctrinate customers using social proof and product information.

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Refund Flow

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Customers that are issued a refund are at a pivotal moment in their customer journey. The refund flow allows you to engage with them to find out what went wrong with their order, express your appreciation and willingness to solve their problem, and to hopefully reactivate them as a customer.

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First Purchase Anniversary Flow

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Engage with customers on the anniversary of their first purchase with you. Can either be triggered to send 6 months after the first purchase, or one year. Includes two follow up emails to encourage the user to use the anniversary gift provided in the first email.

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OCU Abandon Checkout Flow

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A custom abandon checkout flow if you use legacy OCU “One Click Upsell” Checkout. Normally a clone of your existing abandon checkout flow (the offer and function is the same) with new logic to fire on the abandonment of an OCU checkout.

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Content Campaign

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Content campaigns focus on delivering value to your email subscribers without pushing a sale or other promotion. The goal here is to build brand expertise by sharing a relevant piece of content from your blog, social media, industry publication, etc.

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Winback Promotion Campaign

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The Winback campaign is used for stores that don’t already have a Winback Flow. Starting as a campaign, the ultimate goal is to see some great revenue come in from the campaigns, then to turn the campaigns into a flow that sends automatically as people enter the segment.

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Promotional Campaign

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Promotional campaigns are the typical sale campaigns that you would send to customers on various holidays or for internal events that the store is having. These can be built out into a series of campaigns that focus around one sale, holiday, or event. Pricing is based per email in the case of creating a series.

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Replenishment Campaign

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With consumable products that have a lapse period, it is always good to remind customers what their repurchase options are. The Replenishment campaign allows you to do just that!

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Review Request Flow

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After a customer purchases from your site, it’s always a good idea to send a timely review request. This can be done through Klaviyo or through a third party app (Yotpo, Stamped.io, etc.). It is also possible to extend this flow and add an incentive for leaving a review.

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Back in Stock Campaign

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You can use a Back in Stock campaign to make up for not having a Back in Stock flow that works automatically. Usually better for stores that don’t typically go out of stock and only need to send an email like this every once in a while.

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Sunset Flow

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A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The three email variation sends two follow up emails. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.

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Survey Campaign

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The goal of a survey campaign is to grab feedback from your customers by sending them a quiz or other survey questions to respond to. Customers can be incentivized with a reward for finishing the quiz or answering. It is also possible to expand this campaign out into a series with follow ups to hopefully receive more responses – in the case of a series, pricing is per email.

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Winback Flow

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Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Provide the customers with a special offer and use the second email to follow up with anyone that didn’t use the coupon.

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Gift Campaign

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Gift campaigns are the most useful around smaller, more specific holidays such as Mother’s Day, Father’s Day, Valentine’s, etc. Here we encourage the purchase of products or gift cards for customers to give as gifts.

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Sunset Flow

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A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The two email variation only sends one follow up email. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.

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Product or Collection Focus Campaign

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This campaign is very similar to our Product Specific Flow category. The goal is to focus in on one product or collection and create a “mini sales page” in the email to try to increase conversions of that individual product or product line.

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Collection Specific Post Purchase Flow

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Slightly more broad than the Product Specific Post Purchase Flow, the Collection Specific Post Purchase covers an entire collection or group of products instead of just one individual product. Best for a group of related products that are all highly specialized or have extra information that is needed in the purchasing process.

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FAQ Campaign

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An FAQ campaign is most useful for updates on the products or product line. If there are frequently asked questions or a change in how the products are made, distributed, etc. this is a great way to engage with customers and give them the latest news about your store.

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Social Proof Campaign

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The Social Proof campaign is a strong driver of brand establishment, as well as a surprising revenue driver! We highlight either a great piece of press or a fantastic review and make that the focal point of the campaign. The hope is to drive trust and eventually a purchase.

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Product Specific Post Purchase Flow

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In the Product Specific Post Purchase Flow, we engage with your customers that have just purchased a specific item from your store. Typically items that warrant a Product Specific Post Purchase are either high ticket, highly specialized, or require instructions on use. They are also a good way to engage customers on a particular reusable item that you have in the store. At the end of the flow it is also possible to include cross sells and upsells for related items, accessories, or alternative items on the store.

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Product Specific Browse Abandonment Flow

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More granular than the normal Browse Abandonment Flow, the Product Specific Browse Abandonment engages with customers that are viewing a product that you deem to be one of your best sellers or one that might need extra information or a more engagement in the buying process.

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Post Purchase Upsell Retargeting Flow

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If you are offering Post Purchase Upsells using a third party app (OCU, Carthook, etc.) and want to follow up with customers that did not take the upsells, this flow allows you to engage with those customers and provide alternative offers.

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Product Specific Added To Cart Abandonment Flow

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This custom Added to Cart flow allows you to engage with customers that have added a specific product to their cart but have not purchased. As with the other Product Specific flows, it is generally worth investing in this flow for products that are either your best sellers or high ticket items.

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Product Specific Winback Flow

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The Product Specific Winback allows you to get more targeted with the winback opportunity that you send to customers that have not purchased recently. We are able to get more specific with the products and offers that we provide someone if we know what they have already purchased and are piggy backing off of that original transaction.

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One email campaign send (…)
generated $2800 in sales from
just a list of 2000!! Amaazing!

Amit M. Relax Ultima

Revenue grew from 3% of our
total business to a whopping
18% (…) in less than 3 months.

Nassma K. Kaloud

The communication is amazing
and their willingness to pivot
and adjust at anytime.

Allan H. Fast Mask
Pricing to fit your needs and budget
Packages for campaign management, flows, and more...

FlowCandy Monthly Plans

We give top tier eCommerce brands access to ongoing management and optimization of their retention marketing efforts including Campaigns, Flows, Email, SMS, and Optins. They all include custom, tailored strategy, and a North America based senior team member to make sure that it’s implemented and is driving results for your store. Quarterly commitments required for all plans.

Campaign
Management

$3495/mo

Email & SMS both included

Complete Campaign Strategy created for your store 

Up to 24 Campaign sends per quarter

Success Manager based in North America

Senior Email Designer and Western Copywriter

Slack, Email, Phone, and Text Support available throughout

Monthly Strategy Sessions with your Success Manager

Campaign & Flow Management

$5995/mo

Email & SMS both included

Complete Campaign Strategy created for your store 

Up to 24 Campaign sends per quarter

Complete Flow Strategy created for your store 

Up to 8 Custom Flows created or optimized per quarter

Success Manager based in North America

Senior Email Designer and Western Copywriter

Slack, Email, Phone, and Text Support available throughout

Monthly Strategy Sessions with your Success Manager

High Volume
Campaigns & Flows

$7995/mo

Email & SMS both included

Complete Campaign Strategy created for your store 

Up to 36 Campaign sends per quarter

Complete Flow Strategy created for your store 

Up to 12 Custom Flows created or optimized per quarter

Success Manager based in North America

Senior Email Designer and Western Copywriter

Slack, Email, Phone, and Text Support available throughout

Monthly Strategy Sessions with your Success Manager

Need help choosing a plan?

Fill out our questionnaire and book a call with our team.

Included in All Elevated Plans

Done-for-You Strategy

Your Success Manager will always be recommending the highest impact flows and campaigns from the menu to best fit your stores needs.

Proven Predefined Flow Logic

All flow logic deployed has been tested on hundreds of stores and are designed to work together and create a complete customer journey you can rely on.

Slack Support

Jump into our internal Slack where you can chat with your Success Manager, PMs, Copywriter, Designer, and the rest of the team.

FlowCandy Dashboard Access

View a full history of your projects, communicate with your Success Manager, and keep an eye on what’s coming next on our Client Dashboard.

Custom Copy

Work with our team to develop emails that reflect your unique brand voice. Don’t already have a voice? Our copywriters can help you figure it out, they’re in Slack with you!

Custom Design

Your dedicated designer will work with you to build out incredible email templates that follow the latest styles and trends in the world of email marketing.

Regular Strategy Calls

Looking to be more hands on with your strategy? Jump on regular calls with your success manager to discuss your customer journey in depth!

Cutting Edge Tech

Whether you want to include AMP modules in your email or want to test out any emerging email tech, our team is here to help you implement the latest in email marketing.