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SMS Popup

A popup or a custom field added to an existing popup, to capture SMS subscribers. To be most effective, popups should offer visitors an incentive for signing up. SMS subscribers are automatically added to a list when they opt-in. Typically a popup is paired with a flow that fulfills whatever incentive was offered in the popup.

SMS Customer Thank You (Post-Purchase) Flow

Purchase

Engaging with new customers is a must if you plan on building a long-term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation message (that is sent separately by your eCommerce platform) but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross-sell the customer on other products in your store.

SMS Browse Abandonment Flow

Purchase

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three SMS variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second SMS. Finally, the third SMS is a follow-up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customers/prospects where you already have their SMS.

SMS Abandoned Checkout Flow

Purchase

Recover purchases where the customer left their number in the checkout but did not order. The three SMS variation sends an initial reminder as the first SMS, before offering a time-sensitive discount coupon to use on the purchase in the second SMS. There is one follow-up SMS when the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the SMS sequence to avoid excess SMS fatigue.

SMS Pre-Purchase New Subscriber Welcome Flow

Purchase

This flow, typically referred to as a “Welcome Series” has the first SMS messages that new list members will see after signing up with their phone number. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA as well as consent to collect their mobile numbers. In this series, our goal is to deliver on that offer and to start educating the customer on the brand and products. The three SMS variation focuses more on driving the initial purchase with the offered coupon or incentive. The second and third SMS are position to remind the customer and give them their “last chance” to use the discount.

Monthly Email Optimization

Purchase

Once all possible flows have been deployed on a store, the next best way to enhance the customer journey and increase conversions is to consistently deploy high-impact tests on critical aspects of the email. The Monthly Email Optimization Package allows stores to deploy tests on their email which includes tests on design, copy, subject lines, offers etc. This is ideal for stores looking to dive deep into their email metrics and work with us to deploy hypotheses and experiments that will have an impact on their store. Here is everything you get in the email optimization package:

SMS Add Ons

Available as Add On

Using SMS messages in tandem with Klaviyo flows is ideal for stores looking to add a more dynamic element to their customer experience. SMS Add-Ons are a cost-efficient way to deploy SMS messages in any flow we build in Klaviyo. This is ideal for stores that have a mobile-heavy demographic or stores looking for additional touchpoints in their messaging to customers. Here is a cost breakdown for deploying SMS with us in Klaviyo depending on your package with us.

Monthly SMS Campaigns

Purchase

Monthly SMS Campaigns allow you to have a consistent schedule of SMS messages reach your customers to keep them engaged with your brand. This is great for stores whose demographic has a tendency to purchase via their mobile devices or who are looking to add another dynamic to their marketing calendar. We typically send 5 or 6 SMS campaigns per month but we carefully monitor the results to ensure we don’t fatigue the list.

Foundational SMS

Purchase

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

Pre-Purchase New Subscriber Flow

Purchase

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

Email Design System Bundle

Purchase

Some stores require a greater level of customization when it comes to the look and feel of their emails. The Email Design system allows stores to have a more hands-on approach to the style and aesthetic of the emails we create for you. This is great for DTC stores who are looking for an elevated look to their design or new stores that need assistance in determining the creative direction of their emails.

Foundational Email Flow Bundle

Purchase

Building an amazing email marketing strategy is like building a house, you need a solid foundation first! The Foundational Email Flow Bundle allows you to get your foundation deployed fast without getting overcharged by a vendor or having a project go much longer than expected. This is great for new stores just starting their email marketing plan or stores that want a refresh of their core flows.

Browse Abandonment Flow

Purchase

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

New Customer Thank You Flow

Purchase

Specifically for new customers, this flow can be styled as a “message from the founder” or any other first time engagement with a new customer to express thanks for them trying your products out. This is different from the Post Purchase as it is focused on just brand building and pushing store values.

Post Purchase Flow

Purchase

Engaging with new customers is a must if you plan on building a long term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation email (that is sent separately by your ecommerce platform), but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross sell the customer on other products in your store.

Product Specific Abandon Checkout Flow

Purchase

This Abandon Checkout Flow is specifically tailored to a single product in your store. Our goal here is to get deliver highly detailed information about the product to boost the conversion rate of this product. It is best used on a best seller or high ticket item. The sequence of six emails is a mixture of nurture type content (information, social proof, and benefits) mixed with special offers and time sensitive reminders.

Bounce Back Flow

Purchase

Reach out to first time customers immediately after their purchase. Provide an offer while they are already at the highest level of buyer intent. The second email follows up to give them a “last chance” to use the coupon.

Winback Flow

Purchase

Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Initially send a “we miss you” style message trying to get them back into the store, and follow up with any that don’t make a purchase as a second email. Finally, provide the customers with a special offer in the third email and use the fourth email to follow up with anyone that didn’t use the coupon.

Browse Abandonment Flow

Purchase

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three email variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second email. Finally, the third email is a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

Happy Birthday Flow

Purchase

If you’re collecting your customers birthdays, you should be reaching out to them on their special day and giving your own gift. A discount or special offer for their birthday is contained in the first email, then a follow up for them to use it. Typically, if you are not already collecting birthdays, a new popup will need to be implemented along with this flow.

Pre-Purchase New Subscriber Flow

Purchase

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The five email variation works to both drive customers to the purchase and to indoctrinate customers using social proof and product information.

First Purchase Anniversary Flow

Purchase

Engage with customers on the anniversary of their first purchase with you. Can either be triggered to send 6 months after the first purchase, or one year. Includes two follow up emails to encourage the user to use the anniversary gift provided in the first email.

OCU Abandon Checkout Flow

A custom abandon checkout flow if you use legacy OCU “One Click Upsell” Checkout. Normally a clone of your existing abandon checkout flow (the offer and function is the same) with new logic to fire on the abandonment of an OCU checkout.

Winback Promotion Campaign

Purchase

The Winback campaign is used for stores that don’t already have a Winback Flow. Starting as a campaign, the ultimate goal is to see some great revenue come in from the campaigns, then to turn the campaigns into a flow that sends automatically as people enter the segment.

Review Request Flow

Purchase

After a customer purchases from your site, it’s always a good idea to send a timely review request. This can be done through Klaviyo or through a third party app (Yotpo, Stamped.io, etc.). It is also possible to extend this flow and add an incentive for leaving a review.

Back in Stock Campaign

Purchase

You can use a Back in Stock campaign to make up for not having a Back in Stock flow that works automatically. Usually better for stores that don’t typically go out of stock and only need to send an email like this every once in a while.

Sunset Flow

Purchase

A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The three email variation sends two follow up emails. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.

Winback Flow

Purchase

Engage with customers that have already made a purchase with you, but have not purchased in the last 60+ days. Provide the customers with a special offer and use the second email to follow up with anyone that didn’t use the coupon.

Sunset Flow

Purchase

A clean list is a healthy list! Keeping up with removing inactive subscribers is a chore, but with a quality sunset flow, you’re able to put those that are falling off through a flow as a last chance before adding them to a list to be removed from Klaviyo. The two email variation only sends one follow up email. The brand will still need to delete users or get our “List Cleaning” add on to have it done by us.

Product Specific Post Purchase Flow

In the Product Specific Post Purchase Flow, we engage with your customers that have just purchased a specific item from your store. Typically items that warrant a Product Specific Post Purchase are either high ticket, highly specialized, or require instructions on use. They are also a good way to engage customers on a particular reusable item that you have in the store. At the end of the flow it is also possible to include cross sells and upsells for related items, accessories, or alternative items on the store.

Product Specific Browse Abandonment Flow

More granular than the normal Browse Abandonment Flow, the Product Specific Browse Abandonment engages with customers that are viewing a product that you deem to be one of your best sellers or one that might need extra information or a more engagement in the buying process.

Post Purchase Upsell Retargeting Flow

If you are offering Post Purchase Upsells using a third party app (OCU, Carthook, etc.) and want to follow up with customers that did not take the upsells, this flow allows you to engage with those customers and provide alternative offers.

Product Specific Added To Cart Abandonment Flow

This custom Added to Cart flow allows you to engage with customers that have added a specific product to their cart but have not purchased. As with the other Product Specific flows, it is generally worth investing in this flow for products that are either your best sellers or high ticket items.

Product Specific Winback Flow

The Product Specific Winback allows you to get more targeted with the winback opportunity that you send to customers that have not purchased recently. We are able to get more specific with the products and offers that we provide someone if we know what they have already purchased and are piggy backing off of that original transaction.

Deliverables	Standard	Elevated
Emails delivered ready to send We only ship flows and campaigns ready to convert customers.
Optimized templates for copy, design, and logic Our flows are built to have a direct impact on your stores' bottom line.
Access to Standard Flow Library Choose from all the must-have building blocks of email marketing.
Advanced and Custom Flow Options Have a unique use case you need emails for? We can build a solution for you.
Elevated Custom Creative Express your unique brand style with a dedicated copywriter and designer.

Service and Team	Standard	Elevated
Client Dashboard Access View the progress of your flows and campaigns on your dashboard.
Dedicated Success Team Work with dedicated email experts to deploy your flows and campaigns.
Email and Help Desk Support Reach our support team via email or the help desk at any time.
Slack Support Jump into the FlowCandy Slack with your Success Team.
Monthly Strategy Session Meet with your success team on a monthly basis to review progress.

Pricing to fit your needs and budget

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