CASE STUDY
SABRE
SABRE manufactures pepper sprays and pepper gels, stun guns and personal alarms, bear and dog sprays, DIY home security systems and more. Excellence has defined their company since 1975, and their commitment to quality has never changed.
SABRE’s head of digital marketing was wearing many hats, from ads to socials to email. They didn't have the bandwidth to build out their Klaviyo flows. They knew they were leaving money on the table.
522% Increase
in Klaviyo Attributed Revenue in just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator
KEY RESULT
FlowCandy worked with SABRE to design a complete automated email and SMS funnel tailored to their customer journey.
Challenge
SABRE knew they needed a number of flows set up, but did not have the bandwidth to do so themselves. They knew they were leaving money on the table and wanted a foundational system set up in Klavyio.
Goals
The first goal was to optimize SABRE's core foundational flows and establish new flows in Klaviyo for increased account growth. We also aimed to outline the larger Retention Strategy for continued growth past the 90 Day Accelerator, and create campaign templates that could continue to be used in-house
Solution
FlowCandy helped SABRE design and implement 8 foundational flows and 6 transactional emails in just 90 days, saving SABRE what would have taken 2 quarters to implement. They also provided an Email Design System to realize their goals of increasing campaign sends post-partnership.
Results
$8,000 in revenue generated from email automations alone in the first 90 days.
257% Increase in Klaviyo Attributed Conversions in 90 days.
6,800 new subscribers generated from their brand new pop up forms in just 90 days.
"The entire experience was great. I was so impressed with the new design, content sets, and copy that we received from your team."
Hannah Ware
Digital Marketing Director at Sabre
Level Up
SABRE went from a Level 1 to a Level 2. We successfully set up the foundations for success moving forward.
Journey Map
SABRE now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
SABRE has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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