why brands work

Join Thousands of Listeners as We Decode eCommerce Success: Exploring Why Brands Work.

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Latest Episodes

ELF Cosmetics - Why Brands Work

ELF Cosmetics - Why Brands Work

In this episode we're breaking down the beauty brand ‪@elfcosmetics‬. Follow along as we dive deep into the brand, their team, stats, emails, funnels, and other details that make this brand successful... ...more

Why Brands Work

February 19, 20250 min read

Yeti - Why Brands Work

Yeti - Why Brands Work

To kick off season two of "Why Brands Work," we're breaking down the sports and outdoor brand Yeti. Follow along as we dive deep into the brand, their team, stats, emails, funnels, and other details t... ...more

Why Brands Work

January 24, 20250 min read

CELSIUS - Why Brands Work

CELSIUS - Why Brands Work

Celsius, the "good for you" energy drink, has been around for over two decades and has seen it all in that time. From IPO, to being delisted, to getting back on the stock exchange, Celsius has figured... ...more

Why Brands Work

July 31, 20242 min read

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Our Hosts

Brian and Will are the cofounders of FlowCandy and both have over a decade of experience in digital marketing. They created this show to bring more real, candid conversations about brands to marketers that want actionable insights.

Will Evans

Brian Becker