// 4 Emails

Revenue Driver

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

// 3 Emails

Revenue Driver

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The three email variation focuses more on driving the intial purchase with the offered coupon or incentive. The second and third emails are position to remind the customer and give them their “last chance” to use the discount.

// 3 Emails

Revenue Driver

Recover purchases where the customer left their email in checkout but did not order. The three email variation sends an initial reminder as the first email, before offering a time sensitive discount coupon to use on the purchase in the second email. There is one follow up email the initial coupon send to remind the customer to use it before it expires. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue. descriptions once the FC Menu page is finished.

// 6 Emails

Revenue Driver

Recover purchases where the customer left their email in checkout but did not order. The six email variation sends two reminder emails before offering the customer a discount on their puchase. In the third email a discount code is given and a second “last chance” email is sent after that. Finally if the customer still hasn’t purchased, a second offer, usually accompanied by social proof, is sent along with it’s own follow up. The flow automatically removes any customers that make a purchase during the email sequence to avoid excess email fatigue.

// 2 Emails

Revenue Driver

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The two email variation imediately offers a discount for the customer to use on the a purchase in the store, then sends a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

// 6 Emails

Revenue Driver

Engaging with new customers is a must if you plan on building a long term relationship with them. The Post Purchase flow allows you to just that. It should not be confused with an Order Confirmation email (that is sent separately by your ecommerce platform), but is instead an opportunity to begin sharing brand and product information, providing helpful tips or FAQs, and to eventually upsell and cross sell the customer on other products in your store.

// 3 Emails

Revenue Driver

Engage with customers that view a product but then don’t go into the cart, checkout, and purchase. The three email variation starts with an initial reminder of the product the customer was viewing, then offers a discount for customers that didn’t purchase in a second email. Finally, the third email is a follow up to those that do not use the coupon. Stores must have a script installed on their site for this to work so that “Viewed Product” events are being passed to Klaviyo. Also once the script is installed, this flow will only trigger customer/prospects where you already have their email.

// 5 Emails

Revenue Driver

This flow, typically referred to as a “Welcome Series” are the first emails that new list members will see after signing up. They are typically brought in through either a popup or embedded form that contains an offer or incentive in the CTA. In this series our goal is to deliver on that offer and to start educating the customer on the brand and products. The five email variation works to both drive customers to the purchase and to indoctrinate customers using social proof and product information.