CASE STUDY
Kiki Milk
Kiki Milk started in a home kitchen out of necessity to find a milk they felt comfortable giving to their son. Frustration turned into curiosity, and that curiosity turned into action. They rolled up their sleeves, had some messy fun and made Kiki Milk for their family and for yours.
Kiki Milk knew enough about email that they probably could tackle it enough to get us to the next level. But they felt like everyone was wearing many hats already. They've always been very strapped internally for creative resources.
8 Custom Flows
AND 6 Shopify Transactional Emails in just 90 Days!
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator
KEY RESULT
FlowCandy worked with Kiki Milk to set up their foundational flows in Klaviyo. They realized a 786% ROI in just 90 days.
Challenge
Kiki Milk knew enough about email that they probably could tackle it enough to get us to the next level. But they felt like everyone was wearing many hats already. They've always been very strapped internally for creative resources.
Goals
We aligned on a Playbook that outlined an Email Design System, 8 Core Foundational Flows, 6 Shopify Transactional Emails, 2 New Multi-Step Opt Ins and optimization of emails to include additional new products.
Solution
Kiki Milk's 8 new flows generated $59,162 in the first 90 days. Thanks to the new Email Design System, they also realized $73,752 in additional campaign revenue. With a Journey Map and EDS in place, Kiki Milk was set up for future success.
Results
9 Custom Flows and 6 Transactional Flows completed in just 90 days.
$132,914 revenue generated in just 90 days.
Personalized Flows that automatically recommend products based on quiz results.
"We really had a great experience with your team. The project managers are super on top of it. Kelly was awesome. She was almost too fast for me to keep up with. The slack channel is great - the way that we interacted on slack was super effective. We were able to both keep track of things and move things along quickly. We also had touch points on the calls. The communication all around was really stellar. Then the work itself was great. The team delivered on everything they said they would and also went above and beyond which was helpful. We definitely felt the love from your team."
Kiki Van Son
Founder of Kiki Milk
Level Up
Kiki Milk went from a Level 1 to a Level 3. We successfully set up the foundations for success and personalized the customer journey moving forward.
Journey Map
Kiki Milk now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Kiki Milk has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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