Brand Breakdowns

All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.

Summer Fridays Email Breakdown

Summer Fridays Email Breakdown

Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more

Breakdowns

July 20, 20251 min read

K18 Email Breakdown

K18 Email Breakdown

K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The s... ...more

Breakdowns

July 14, 20251 min read

Color Wow Email Breakdown

Color Wow Email Breakdown

Color Wow is a total email marketing machine. I hadn’t paid much attention to them before, but the deeper I looked, the more impressed I got. Over 50 campaigns in a month and a founder-led story that... ...more

Breakdowns

July 14, 20251 min read

Pop Mart Email Breakdown

Pop Mart Email Breakdown

Pop Mart is pulling in over $400M a year and unless you’re deep in the collectible toy scene, you might not have never heard of them. But with over 15 million monthly site visits, celebrity fans like... ...more

Breakdowns

July 09, 20251 min read

TRUFF Email Breakdown

TRUFF Email Breakdown

Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more

Breakdowns

July 08, 20251 min read

Dr. Squatch Email Breakdown

Dr. Squatch Email Breakdown

Dr. Squatch just got scooped up by Unilever for $1.5B and it’s not hard to see why. With a tone that’s cheeky and irreverent (think Liquid Death, but for soap), they’ve turned men’s hygiene into somet... ...more

Breakdowns

July 03, 20251 min read

Halara Email Breakdown

Halara Email Breakdown

Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-dri... ...more

Breakdowns

June 25, 20251 min read

Khloud Funnel Breakdown

Khloud Funnel Breakdown

The Kardashians’ 30th brand isn’t skincare or shapewear, it’s protein popcorn. In this breakdown, we unpack how Khloé Kardashian’s brand launch is all about engineering attention at scale. From top-... ...more

Breakdowns

June 25, 20251 min read

David Protein Funnel Breakdown

David Protein Funnel Breakdown

David Protein is what happens when you combine founder-market fit with funnel-market fit. In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led... ...more

Breakdowns

June 23, 20251 min read

SHEIN Email Breakdown

SHEIN Email Breakdown

SHEIN isn’t just fast fashion, it’s fast marketing. With 50+ emails a month, this brand floods inboxes with trend-driven promos, influencer collabs, and loyalty pushes that keep their Gen Z base locke... ...more

Breakdowns

June 16, 20251 min read

Huda Beauty Email Breakdown

Huda Beauty Email Breakdown

Huda Kattan built a billion-dollar brand… then bought it back. Now that she’s back in full control of Huda Beauty, her email strategy is sharper than ever and absolutely worth studying. In this break... ...more

Breakdowns

June 06, 20251 min read

Feastables Email Breakdown

Feastables Email Breakdown

MrBeast just rolled through Hershey, Pennsylvania—so what better time to pit his chocolate brand against the legacy giant in a head-to-head email showdown? In this breakdown, we benchmark Feastables ... ...more

Breakdowns

May 23, 20250 min read

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