Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
SKIMS BFCM Email Breakdown
When it comes to BFCM, SKIMS runs like a well-oiled machine. Their marketing + ops teams are perfectly in sync, pushing out 20–30 emails a month leading into the holidays. Promotions kick off as early... ...more
Breakdowns
September 17, 2025•1 min read
Lululemon Email Breakdown
Imagine beating your own holiday forecast by $100M - that’s what Lululemon did, here’s how: Most brands treat the holiday season like a discount arms race. Sitewide 30–40% off, “extended” promos, mar... ...more
Breakdowns
September 17, 2025•2 min read
Ole Henriksen Email Design System Breakdown
Ole Henriksen has carved out a bold identity in skincare with vibrant branding and a playful, feel-good approach to products. That same energy carries into their email design system built around a con... ...more
Breakdowns
September 10, 2025•0 min read
Chamberlain Coffee Email Breakdown
Chamberlain Coffee is rumored to be pulling in $30M+ a year. Built by Emma Chamberlain, it’s a Gen Z–driven brand with playful retail presence and even its own café. But their email marketing might s... ...more
Breakdowns
September 09, 2025•1 min read
Callaway Email Breakdown
$8.5B in Revenue. 150+ emails. 5 brands. Over the last few days, we tore apart the inbox strategies of the biggest golf ball players: Callaway, Titleist, TaylorMade, Vice, and LostGolfBalls. The que... ...more
Breakdowns
September 08, 2025•1 min read
SuperGoop! Email Breakdown
Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone). They send 30+ emails a month, but it’s not just volume, it’s how they combine: Cultu... ...more
Breakdowns
September 02, 2025•0 min read
Bloom Email Breakdown
Ever wonder how a greens powder brand built by a husband-and-wife duo turned into a go-to name in wellness? Bloom has done it with colorful flavors, community-first vibes, and a refreshingly human app... ...more
Breakdowns
August 19, 2025•1 min read
Goli Funnel Breakdown
Ever wonder how a gummy vitamin brand went from a scrappy DTC launch to nearly half a billion in annual sales? Goli turned the bitter taste of apple cider vinegar into a candy-like gummy, backed it wi... ...more
Breakdowns
August 18, 2025•1 min read
Meshki Email Breakdown
Meshki is popping off right now. Their Meta ad campaigns are everywhere, scroll-stopping visuals, bold creative, and messaging that feels fresh every time. It’s not just ads, though. Meshki keeps tha... ...more
Breakdowns
August 12, 2025•1 min read
The Ordinary Email Breakdown
The Ordinary has become a breakout star in the skincare world. With a stripped-back approach to ingredients and pricing, the brand has earned cult status among ingredient-savvy consumers and skincare ... ...more
Breakdowns
August 01, 2025•0 min read
Miu Miu Email Breakdown
Miu Miu is having a major moment. From viral runway looks to dominating the fashion conversation on social, the brand has carved out a bold identity that’s resonating with a new wave of luxury consume... ...more
Breakdowns
July 30, 2025•1 min read
Summer Fridays Email Breakdown
Ever wonder how a skincare brand that started on Instagram ended up as a top-seller at Sephora? From the cult-favorite Jet Lag Mask to sellout lip balms and skin tints, Summer Fridays has built a bra... ...more
Breakdowns
July 20, 2025•1 min read
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