Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
Halara Email Breakdown
Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-dri... ...more
Breakdowns
June 25, 2025•1 min read
Khloud Funnel Breakdown
The Kardashians’ 30th brand isn’t skincare or shapewear, it’s protein popcorn. In this breakdown, we unpack how Khloé Kardashian’s brand launch is all about engineering attention at scale. From top-... ...more
Breakdowns
June 25, 2025•1 min read
David Protein Funnel Breakdown
David Protein is what happens when you combine founder-market fit with funnel-market fit. In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led... ...more
Breakdowns
June 23, 2025•1 min read
SHEIN Email Breakdown
SHEIN isn’t just fast fashion, it’s fast marketing. With 50+ emails a month, this brand floods inboxes with trend-driven promos, influencer collabs, and loyalty pushes that keep their Gen Z base locke... ...more
Breakdowns
June 16, 2025•1 min read
Huda Beauty Email Breakdown
Huda Kattan built a billion-dollar brand… then bought it back. Now that she’s back in full control of Huda Beauty, her email strategy is sharper than ever and absolutely worth studying. In this break... ...more
Breakdowns
June 06, 2025•1 min read
Feastables Email Breakdown
MrBeast just rolled through Hershey, Pennsylvania—so what better time to pit his chocolate brand against the legacy giant in a head-to-head email showdown? In this breakdown, we benchmark Feastables ... ...more
Breakdowns
May 23, 2025•0 min read
Tarte Email Breakdown
Tarte Cosmetics is TikTok Shop’s #1 brand. They’re pulling in over $5 million per month and driving over 1.8 million monthly visitors to their DTC site. That’s more traffic than Rare Beauty, on par wi... ...more
Breakdowns
May 22, 2025•1 min read
Yeti Funnel Breakdown
YETI started with one goal: build a cooler that could handle anything. Since 2006, that mission has turned into a full-blown lifestyle brand with a loyal fanbase and a growing presence in the outdoor ... ...more
Breakdowns
May 07, 2025•1 min read
Wild Email Breakdown
Wild was acquired by Unilever for over £100 million. In this breakdown, we dive into how they scaled to 9 figures and a big part of that success came from smart, consistent email marketing. We've been... ...more
Breakdowns
May 07, 2025•1 min read
Vacation Funnel Breakdown
Vacation is one of the most creative DTC brands we’ve seen. In this breakdown, we look at how they’ve built a unique customer experience and brand identity that actually lives up to the hype. They sta... ...more
Breakdowns
May 07, 2025•1 min read
Stanley Funnel Breakdown
Stanley is breaking the internet (but never their cups). With 7–12 million monthly visitors to their U.S. site alone, this omnichannel giant has turned a century-old product into a viral, must-have li... ...more
Breakdowns
May 07, 2025•1 min read
Rhode Skin Email Breakdown
Celebrity beauty brands are booming, and two of the biggest names leading the charge are Rhode Skin by Hailey Bieber and Rare Beauty by Selena Gomez. Both brands have built massive audiences and stron... ...more
Breakdowns
May 07, 2025•1 min read
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