Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
Bloom Email Breakdown
Ever wonder how a greens powder brand built by a husband-and-wife duo turned into a go-to name in wellness? Bloom has done it with colorful flavors, community-first vibes, and a refreshingly human app... ...more
Breakdowns
August 19, 2025•1 min read
Goli Funnel Breakdown
Ever wonder how a gummy vitamin brand went from a scrappy DTC launch to nearly half a billion in annual sales? Goli turned the bitter taste of apple cider vinegar into a candy-like gummy, backed it wi... ...more
Breakdowns
August 18, 2025•1 min read
Meshki Email Breakdown
Meshki is popping off right now. Their Meta ad campaigns are everywhere, scroll-stopping visuals, bold creative, and messaging that feels fresh every time. It’s not just ads, though. Meshki keeps tha... ...more
Breakdowns
August 12, 2025•1 min read
The Ordinary Email Breakdown
The Ordinary has become a breakout star in the skincare world. With a stripped-back approach to ingredients and pricing, the brand has earned cult status among ingredient-savvy consumers and skincare ... ...more
Breakdowns
August 01, 2025•0 min read
Miu Miu Email Breakdown
Miu Miu is having a major moment. From viral runway looks to dominating the fashion conversation on social, the brand has carved out a bold identity that’s resonating with a new wave of luxury consume... ...more
Breakdowns
July 30, 2025•1 min read
Summer Fridays Email Breakdown
Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more
Breakdowns
July 20, 2025•1 min read
K18 Email Breakdown
K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The s... ...more
Breakdowns
July 14, 2025•1 min read
Color Wow Email Breakdown
Color Wow is a total email marketing machine. I hadn’t paid much attention to them before, but the deeper I looked, the more impressed I got. Over 50 campaigns in a month and a founder-led story that... ...more
Breakdowns
July 14, 2025•1 min read
Pop Mart Email Breakdown
Pop Mart is pulling in over $400M a year and unless you’re deep in the collectible toy scene, you might not have never heard of them. But with over 15 million monthly site visits, celebrity fans like... ...more
Breakdowns
July 09, 2025•1 min read
TRUFF Email Breakdown
Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more
Breakdowns
July 08, 2025•1 min read
Dr. Squatch Email Breakdown
Dr. Squatch just got scooped up by Unilever for $1.5B and it’s not hard to see why. With a tone that’s cheeky and irreverent (think Liquid Death, but for soap), they’ve turned men’s hygiene into somet... ...more
Breakdowns
July 03, 2025•1 min read
Halara Email Breakdown
Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-dri... ...more
Breakdowns
June 25, 2025•1 min read
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