Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
Summer Fridays Email Breakdown
Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more
Breakdowns
July 20, 2025•1 min read
K18 Email Breakdown
K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The s... ...more
Breakdowns
July 14, 2025•1 min read
Color Wow Email Breakdown
Color Wow is a total email marketing machine. I hadn’t paid much attention to them before, but the deeper I looked, the more impressed I got. Over 50 campaigns in a month and a founder-led story that... ...more
Breakdowns
July 14, 2025•1 min read
Pop Mart Email Breakdown
Pop Mart is pulling in over $400M a year and unless you’re deep in the collectible toy scene, you might not have never heard of them. But with over 15 million monthly site visits, celebrity fans like... ...more
Breakdowns
July 09, 2025•1 min read
TRUFF Email Breakdown
Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condime... ...more
Breakdowns
July 08, 2025•1 min read
Dr. Squatch Email Breakdown
Dr. Squatch just got scooped up by Unilever for $1.5B and it’s not hard to see why. With a tone that’s cheeky and irreverent (think Liquid Death, but for soap), they’ve turned men’s hygiene into somet... ...more
Breakdowns
July 03, 2025•1 min read
Halara Email Breakdown
Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-dri... ...more
Breakdowns
June 25, 2025•1 min read
Khloud Funnel Breakdown
The Kardashians’ 30th brand isn’t skincare or shapewear, it’s protein popcorn. In this breakdown, we unpack how Khloé Kardashian’s brand launch is all about engineering attention at scale. From top-... ...more
Breakdowns
June 25, 2025•1 min read
David Protein Funnel Breakdown
David Protein is what happens when you combine founder-market fit with funnel-market fit. In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led... ...more
Breakdowns
June 23, 2025•1 min read
SHEIN Email Breakdown
SHEIN isn’t just fast fashion, it’s fast marketing. With 50+ emails a month, this brand floods inboxes with trend-driven promos, influencer collabs, and loyalty pushes that keep their Gen Z base locke... ...more
Breakdowns
June 16, 2025•1 min read
Huda Beauty Email Breakdown
Huda Kattan built a billion-dollar brand… then bought it back. Now that she’s back in full control of Huda Beauty, her email strategy is sharper than ever and absolutely worth studying. In this break... ...more
Breakdowns
June 06, 2025•1 min read
Feastables Email Breakdown
MrBeast just rolled through Hershey, Pennsylvania—so what better time to pit his chocolate brand against the legacy giant in a head-to-head email showdown? In this breakdown, we benchmark Feastables ... ...more
Breakdowns
May 23, 2025•0 min read
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