Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
NeoCell Breakdown
NeoCell might look like a trendy TikTok-first brand, but their story goes back to 1998 — long before “beauty from within” was a mainstream wellness trend. Now, decades later, they’ve become TikTok Sho... ...more
Breakdowns
February 03, 2026•1 min read
Coach Breakdown
Coach’s brand decline in the early 2010s wasn’t driven by product quality or market demand alone—it was a pricing and positioning problem. Heavy discounting eroded the brand’s luxury perception, turni... ...more
Breakdowns
January 25, 2026•1 min read
Salt & Stone Email Breakdown
Salt & Stone are setting the standard for luxury email marketing. Sending an average of 17 emails per month across 25+ angles, their strategy proves scale and brand can coexist. ...more
Breakdowns
January 13, 2026•1 min read
Jellycat Breakdown
Jellycat isn’t just selling stuffed animals instead they’ve engineered a £3B brand that pulls in over £225M in yearly profit by tapping into three powerful marketing levers: nostalgia, affordable luxu... ...more
Breakdowns
December 02, 2025•1 min read
SHEIN BFCM Email Breakdown
SHEIN treats Black Friday like a full-scale media blitz and it shows. In Q4 alone, they sent 168 emails, averaging 50+ a month, which means there’s a whole team (and likely a few agencies) orchestrati... ...more
Breakdowns
November 03, 2025•1 min read
Wonderskin BFCM Email Breakdown
These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence. One brand that nails all three every year is Wonderskin. They segment p... ...more
Breakdowns
October 16, 2025•1 min read
Mejuri BFCM Email Breakdown
Mejuri doesn’t reinvent the wheel every Black Friday, they stick to a tried-and-true cadence: same sale, same number of emails, year after year. And it works. Their consistent, predictable approach bu... ...more
Breakdowns
October 15, 2025•1 min read
Laneige Email Breakdown
When a brand nails its Email Design System, you can spot their emails instantly — even before reading a word. That’s exactly what Laneige has achieved. Their campaigns show what happens when design, p... ...more
Breakdowns
October 14, 2025•1 min read
Lemme BFCM Email Breakdown
Lemme has their Black Friday playbook down to a science. Their email marketing strategy is one of the most consistent in the game - polished designs, clear messaging, and a cadence that keeps their a... ...more
Breakdowns
October 06, 2025•1 min read
Sol de Janeiro Email Breakdown
Sol de Janeiro is thriving. Their CRM is dialed in, driving traffic and impressions with precision, while their emails hit a steady cadence, around 25 sends per month, with 20–30% being promotional. ... ...more
Breakdowns
September 30, 2025•1 min read
Beis Breakdown
Known for their travel bags and accessories, Beis has built a reputation for sleek, functional products that feel as stylish as they are practical. Their emails reflect that same DNA. They run color-b... ...more
Breakdowns
September 30, 2025•1 min read
Steve Madden BFCM Breakdown
If we were to study just one brand to maximize email revenue this BFCM, it would be Steve Madden. They send more than 50 emails a month, but what’s impressive is how intentional it all feels. Their t... ...more
Breakdowns
September 25, 2025•1 min read
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