Brand Breakdowns

All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.

Lemme BFCM Email Breakdown

Lemme BFCM Email Breakdown

Lemme has their Black Friday playbook down to a science. Their email marketing strategy is one of the most consistent in the game - polished designs, clear messaging, and a cadence that keeps their a... ...more

Breakdowns

October 06, 20251 min read

Sol de Janeiro Email Breakdown

Sol de Janeiro Email Breakdown

Sol de Janeiro is thriving. Their CRM is dialed in, driving traffic and impressions with precision, while their emails hit a steady cadence, around 25 sends per month, with 20–30% being promotional. ... ...more

Breakdowns

September 30, 20251 min read

Beis Breakdown 

Beis Breakdown 

Known for their travel bags and accessories, Beis has built a reputation for sleek, functional products that feel as stylish as they are practical. Their emails reflect that same DNA. They run color-b... ...more

Breakdowns

September 30, 20251 min read

Steve Madden BFCM Breakdown

Steve Madden BFCM Breakdown

If we were to study just one brand to maximize email revenue this BFCM, it would be Steve Madden. They send more than 50 emails a month, but what’s impressive is how intentional it all feels. Their t... ...more

Breakdowns

September 25, 20251 min read

SKIMS BFCM Email Breakdown

SKIMS BFCM Email Breakdown

When it comes to BFCM, SKIMS runs like a well-oiled machine. Their marketing + ops teams are perfectly in sync, pushing out 20–30 emails a month leading into the holidays. Promotions kick off as early... ...more

Breakdowns

September 17, 20251 min read

Lululemon Email Breakdown

Lululemon Email Breakdown

Imagine beating your own holiday forecast by $100M - that’s what Lululemon did, here’s how: Most brands treat the holiday season like a discount arms race. Sitewide 30–40% off, “extended” promos, mar... ...more

Breakdowns

September 17, 20252 min read

Ole Henriksen Email Design System Breakdown

Ole Henriksen Email Design System Breakdown

Ole Henriksen has carved out a bold identity in skincare with vibrant branding and a playful, feel-good approach to products. That same energy carries into their email design system built around a con... ...more

Breakdowns

September 10, 20250 min read

Chamberlain Coffee Email Breakdown

Chamberlain Coffee Email Breakdown

Chamberlain Coffee is rumored to be pulling in $30M+ a year. Built by Emma Chamberlain, it’s a Gen Z–driven brand with playful retail presence and even its own café. But their email marketing might s... ...more

Breakdowns

September 09, 20251 min read

Callaway Email Breakdown

Callaway Email Breakdown

$8.5B in Revenue. 150+ emails. 5 brands. Over the last few days, we tore apart the inbox strategies of the biggest golf ball players: Callaway, Titleist, TaylorMade, Vice, and LostGolfBalls. The que... ...more

Breakdowns

September 08, 20251 min read

SuperGoop! Email Breakdown

SuperGoop! Email Breakdown

Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone). They send 30+ emails a month, but it’s not just volume, it’s how they combine: Cultu... ...more

Breakdowns

September 02, 20250 min read

Bloom Email Breakdown

Bloom Email Breakdown

Ever wonder how a greens powder brand built by a husband-and-wife duo turned into a go-to name in wellness? Bloom has done it with colorful flavors, community-first vibes, and a refreshingly human app... ...more

Breakdowns

August 19, 20251 min read

Goli Funnel Breakdown

Goli Funnel Breakdown

Ever wonder how a gummy vitamin brand went from a scrappy DTC launch to nearly half a billion in annual sales? Goli turned the bitter taste of apple cider vinegar into a candy-like gummy, backed it wi... ...more

Breakdowns

August 18, 20251 min read

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