Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
Wonderskin BFCM Email Breakdown
These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence. One brand that nails all three every year is Wonderskin. They segment p... ...more
Breakdowns
October 16, 2025•0 min read
Mejuri BFCM Email Breakdown
Mejuri doesn’t reinvent the wheel every Black Friday, they stick to a tried-and-true cadence: same sale, same number of emails, year after year. And it works. Their consistent, predictable approach bu... ...more
Breakdowns
October 15, 2025•0 min read
Laneige Email Breakdown
When a brand nails its Email Design System, you can spot their emails instantly — even before reading a word. That’s exactly what Laneige has achieved. Their campaigns show what happens when design, p... ...more
Breakdowns
October 14, 2025•1 min read
Lemme BFCM Email Breakdown
Lemme has their Black Friday playbook down to a science. Their email marketing strategy is one of the most consistent in the game - polished designs, clear messaging, and a cadence that keeps their a... ...more
Breakdowns
October 06, 2025•1 min read
Sol de Janeiro Email Breakdown
Sol de Janeiro is thriving. Their CRM is dialed in, driving traffic and impressions with precision, while their emails hit a steady cadence, around 25 sends per month, with 20–30% being promotional. ... ...more
Breakdowns
September 30, 2025•1 min read
Beis Breakdown
Known for their travel bags and accessories, Beis has built a reputation for sleek, functional products that feel as stylish as they are practical. Their emails reflect that same DNA. They run color-b... ...more
Breakdowns
September 30, 2025•1 min read
Steve Madden BFCM Breakdown
If we were to study just one brand to maximize email revenue this BFCM, it would be Steve Madden. They send more than 50 emails a month, but what’s impressive is how intentional it all feels. Their t... ...more
Breakdowns
September 25, 2025•1 min read
SKIMS BFCM Email Breakdown
When it comes to BFCM, SKIMS runs like a well-oiled machine. Their marketing + ops teams are perfectly in sync, pushing out 20–30 emails a month leading into the holidays. Promotions kick off as early... ...more
Breakdowns
September 17, 2025•1 min read
Lululemon Email Breakdown
Imagine beating your own holiday forecast by $100M - that’s what Lululemon did, here’s how: Most brands treat the holiday season like a discount arms race. Sitewide 30–40% off, “extended” promos, mar... ...more
Breakdowns
September 17, 2025•2 min read
Ole Henriksen Email Design System Breakdown
Ole Henriksen has carved out a bold identity in skincare with vibrant branding and a playful, feel-good approach to products. That same energy carries into their email design system built around a con... ...more
Breakdowns
September 10, 2025•0 min read
Chamberlain Coffee Email Breakdown
Chamberlain Coffee is rumored to be pulling in $30M+ a year. Built by Emma Chamberlain, it’s a Gen Z–driven brand with playful retail presence and even its own café. But their email marketing might s... ...more
Breakdowns
September 09, 2025•1 min read
Callaway Email Breakdown
$8.5B in Revenue. 150+ emails. 5 brands. Over the last few days, we tore apart the inbox strategies of the biggest golf ball players: Callaway, Titleist, TaylorMade, Vice, and LostGolfBalls. The que... ...more
Breakdowns
September 08, 2025•1 min read
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