Sol de Janeiro Breakdown

Sol de Janeiro is thriving.

Their CRM is dialed in, driving traffic and impressions with precision, while their emails hit a steady cadence, around 25 sends per month, with 20–30% being promotional. But it’s not just about volume. Each campaign feels intentional, balancing product promotions with engagement and loyalty-driven content.

Their loyalty and rewards program is seamlessly integrated, keeping customers coming back while reinforcing the premium feel of the brand. Every send reflects a brand that knows its audience and delivers value without overwhelming them.

Sol de Janeiro isn’t just selling body care, they’re running a fully optimized marketing engine that blends strategy, creativity, and customer experience.

If you want to see how they do it, this benchmark is worth the scroll.

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Video Analysis

Campaign Benchmark Analysis

Email Swipe File