Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
SHEIN BFCM Email Breakdown
SHEIN BFCM Breakdown
SHEIN treats Black Friday like a full-scale media blitz and it shows. In Q4 alone, they sent 168 emails, averaging 50+ a month, which means there’s a whole team (and likely a few agencies) orchestrating the chaos. Their holiday branding kicks off in mid-to-late October, building momentum with themed visuals and daily drops, and by Black Friday itself, they go all in, sending up to 11 emails in a single day. It’s a masterclass in volume-based visibility and a breakdown you don't want to miss.
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