Lemme BFCM Breakdown

Lemme has their Black Friday playbook down to a science.

Their email marketing strategy is one of the most consistent in the game - polished designs, clear messaging, and a cadence that keeps their audience engaged without fatigue. You’ll notice they’ve refined their look over the years rather than reinventing it, a smart move that reinforces brand recognition and trust.

During Black Friday and Cyber Monday, they double down (literally) running resends with new subject lines and double sends across both days to maximize visibility and conversions. It’s a masterclass in staying top-of-mind without feeling spammy.

Every campaign feels intentional, every send supports their momentum.

If you want to see how consistent execution turns into consistent revenue, this breakdown is worth your scroll.

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Video Analysis

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