CASE STUDY
Aeropress
AeroPress offers a one-of-a-kind coffee press, loved around the world. They're portable, convenient and easy to use. Think of it as an espresso maker, drip coffee maker, and French press, all rolled into one!
Aeropress needed a skilled team to set up their foundational flows and manage their Klaviyo account. They didn't have the bandwidth internally and there was plenty of room to grow.
+304% Increase
In Conversions
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator with continued service
KEY RESULT
FlowCandy worked with Aeropress over a 2 year partnership to build and optimize their foundational flows in Klaviyo and design an Email Design System for their weekly campaigns that set them up for ongoing success.
Challenge
Aeropress needed a team who could build out their flows and meet their email needs. They didn't have the bandwidth to do so. They also knew that they needed to build consistency and brand equity during a rebrand. There were several important opportunities to realize immediate revenue as well as set them up for future success.
Goals
Our main goal with Aeropress was to set up their account for continued success and create an Email Design System that would allow them to succeed moving forward. We wrote, designed, and implemented over 130 campaigns over the course of a year. We also built out custom reporting to monitor their needs and make sure we hit their KPIs.
Solution
FlowCandy built out 8 Foundational Flows and a myriad of Custom Flows which increased recipients by over 999% and conversion rate by 304%. This boosted Klaviyo revenue for Aeropress to reach over $700k in 2023. We also built an Email Design System to unify design across all messaging and that Aeropress can use for continued success.
Results
15 Custom Flows increasing flow recipients by >999%.
Over $720,000 in Revenue in 2023.
Over 304% increase in conversions.
"You guys came in and did amazing work."
James Achilles
Director of eCommerce at Aeropress
Level Up
We took Aeropress from a Level 1 to a Level 4. We set up the foundations for success, built pathways beyond that, and helped them gain clarity moving forward. Uncover opportunities for your own e-commerce store.
Journey Map
Aeropress now has a custom journey map, which uncovers the paths customers follow and exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Aeropress has a custom Email Design System, a set of elevated email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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