CASE STUDY
Duke Cannon
Duke Cannon creates superior-quality grooming goods available in more than 40,000 brick and mortar retail stores.
Duke Cannon's biggest challenge was to efficiently capture and converting new business with a series of thoughtfully executed flows while maintaining their brand guidelines.
300% ROI
in just 90 days!
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator
KEY RESULT
$115,000 in flow revenue in 90 days, efficiently capturing and converting new business with a series of thoughtfully executed flows and automations.
Challenge
Duke Cannon wanted to roll out an end-to-end retention strategy that would boost revenue. They also wanted to ensure their brand remained consistent across all channels. Finally, they realized they were leaving money on the table without executing SMS.
Goals
The Accelerator team launched a complete end-to-end email & SMS retention funnel in just 90 days. Each flow was aligned to a business goal, each email re-focused on their offer, and all touchpoints uniformly branded with Duke Cannon's brand new Email Design System.
Solution
The Accelerator team launched a complete end-to-end email & SMS retention funnel in just 90 days. Each flow was aligned to a business goal, each email re-focused on their offer, and all touchpoints uniformly branded with Duke Cannon's brand new Email Design System.
Results
More than $100,000 in Flow Revenue—even before the Accelerator was complete.
Email Design System designed to uniformly brand email and SMS.
Open Rates Increased, Spam Complaints and Bounces Decreased in just 90 Days.
"Working with FlowCandy has given me the assurance that we are maximizing our potential as we head into the busy Holiday shopping season and beyond. I feel confident that we are efficiently capturing and converting new business with a series of thoughtfully executed flows and automations, as is evidenced by the rate of revenue generated from automations relative to one-time campaigns in our account."
Chris Lutz
eCommerce Manager for Duke Cannon
Level Up
Duke Cannon went from a Level 2 to a Level 3. They now understand the steps needed to increase Klaviyo revenue, establish benchmarks, and deliver a better customer joourney.
Journey Map
Duke Cannon now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Duke Cannon now has an Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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