CASE STUDY
Murphy Door
Murphy Door creates America’s #1 recommend hidden door storage solutions.
Murphy Door was hooked on discounting. To promote their high-ticket products, their team had created a sales calendar jam-packed with promotions. This strategy was cutting into profit margins but the team could not find a way to wean their customers off promotions without losing revenue.
+$800,000 in email revenue
in Just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator with continued service
KEY RESULT
FlowCandy worked with Murphy Door to design a complete automated email and SMS funnel tailored to their customer journey. Over three months FC increased the number of emails sent by 178% and the results speak for themselves.
Challenge
Murphy Door was hooked on discounting. To promote their high-ticket products, their team had created a sales calendar jam-packed with promotions. This strategy was cutting into profit margins but the team could not find a way to wean their customers off promotions without losing revenue.
Goals
Together, FlowCandy and Murphy Door established a goal to design and implement a complete automated flow system tailored to their customer journey using email and SMS. We wanted to reach more customers and earn more revenue without offering further promotional discounts.
Solution
FlowCandy’s strategy team saw an opportunity in the data. Just one email automation contributed a whopping 9% of Murphy Door’s monthly revenue. FlowCandy worked with Murphy Door over three months to increase the number of emails sent by 178% - the results speak for themselves.
Results
59% Increase in conversion rate for email traffic.
5% Increase in both conversion rate and average order value.
48% Decrease in unsubscribe rate.
"My favorite part about working with FlowCandy was seeing how much you can increase revenue without spending much money."
Spencer Bowen
VP of Sales and Marketing at Murphy Door
Level Up
Murphy Door went from a Level 3 to a Level 4. We successfully increased customer revenue without increasing promotional offers and set them up for success moving forward.
Journey Map
Murphy Door now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Murphy Door has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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