CASE STUDY
Veer Gear
Veer exists to raise the wild in every child. They create award-winning expedition gear for families.
Veer had all the makings of a retention marketing success story: an innovative product, a distinct brand voice, an ecosystem of accessories to upsell, and a sizable email list. Yet the company struggled to find a partner who could deploy winning strategies and produce creative that looked and felt true to their brand identity.
+$100,000 in email revenue
in Just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator with continued service
KEY RESULT
FlowCandy worked with Veer to design a complete automated email and SMS funnel tailored to their customer journey. We then continued with a partnership over 3 years.
Challenge
Veer needed a partner that could create marketing emails that reflected their brand look and feel. They were concerned that their team was missing opportunities to nurture relationships with customers. Not only did they need the basics handled, but they wanted to hear from their customers with custom offers and review requests.
Goals
FlowCandy’s creative team worked hand-in-hand with Veer to create an Email Design System that matched their brand. FC’s strategy team created a pipeline of product-segmented flows that served educational and sales-focused material based on the product ecosystem they had bought into.
Solution
The Veer team soon felt confident that FlowCandy understood their business and outsourced all retention efforts. The results were record-breaking. By partnering with Veer to launch their email marketing, FlowCandy created a six-figure revenue channel without compromising the competitive advantage that is the Veer brand.
Results
$70,000 from email automations alone in the first 90 days.
700% Increase in placed order rate.
90% Decrease in spam complaint rate.
"With every send our guiding thought was, 'Who's opening this and what would make them excited to hear from Veer?’"
Sam Marfleet
Success Manager for Veer
Level Up
Veer went from a Level 3 to a Level 4. We successfully increased customer revenue without increasing promotional offers and set them up for success moving forward.
Journey Map
Veer now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Veer has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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