CASE STUDY
Raw Juicery
Raw Juicery sells ultra premium cold-pressed juices using 100% USDA certified organic, globally sourced ingredients. Their mission is to deliver the highest quality juice products achievable to the doors of their customers and to the independent, community retailers who make neighborhoods great.
Raw Juicery wanted to grow their account and also build consistency and brand equity throughout the email program. There were several important flow opportunities to realize.
8 Custom Flows
AND 6 Shopify Transactional Emails in just 90 Days
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator
KEY RESULT
FlowCandy worked with Raw Juicery to optimize their foundational flows in Klaviyo and elevate their Email Design System in order to send visually stunning Email and SMS.
Challenge
Raw Juicery wanted to grow their account and also build consistency and brand equity throughout the email program. There were several important flow opportunities. Raw Juicery's bright and colorful lifestyle images used on their website were not reflected in the emails. By elevating the email design to a more premium feel we could increase the perceived brand value.
Goals
Our three main goals with Raw Juicery were to optimize core Foundational Flows on Klaviyo for increased account growth, establish new flows that will increase customer retention and add new revenue streams, and outline the larger Raw Juicery Retention Strategy for continued growth past the 90 day accelerator, including use of custom events.
Solution
FlowCandy used an audit to identify the most potent optimizations and built out 8 Foundational Flows. We were able to increase the Abandoned Checkout performance by 15% and in just the first 90 days brought in $63,452.33 in Flow Revenue. We also built an Email Design System for Raw Juicery to continue to use past our partnership for continued success.
Results
8 Custom Flows and 6 Transactional Flows completed in just 90 days.
$63,452.33 Flow Revenue generated in just 90 days.
Elevated Design System that delivers a more premium feel and increase perceived brand value.
placeolder
Jay Carroll
Creative Director at Wonder Valley
Level Up
Raw Juicery went from a Level 2 to a Level 3. We set up the foundations for success and helped them gain clarity in next best steps. Try your own checklist to uncover opportunities for your e-commerce store.
Journey Map
Raw Juicery now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Raw Juicery has a custom Email Design System, a set of elevated email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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