CASE STUDY
Proper Wild
Proper Wild, a science-backed energy brand, offers natural energy shots and gummies designed to fuel focus, productivity, and sustained energy throughout the day. Whether you're tackling an early morning, battling the afternoon slump, or need a boost for long drives or late nights, Proper Wild provides clean, gut-friendly energy without the crash.
Seeking a fresh approach to engage their audience, Proper Wild turned to FlowCandy to redesign their email and SMS strategies. Our team enhanced their Klaviyo setup and design to better connect with customers, educate them on benefits, and drive long-term brand loyalty. Together, we're helping Proper Wild energize their community with a smart and compelling customer journey.
Foundational Flow System Completed
in Just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator with continued Monthly Klaviyo Management
KEY RESULT
By redesigning Proper Wild’s email and SMS marketing strategy, we increased customer conversions and retention through seven custom flows, high-performing opt-in forms, and a cohesive design system that not only enhanced their campaigns but also inspired their website redesign.
Challenge
Proper Wild faced challenges in converting prospects into customers and fostering loyalty among existing ones. Their current email and SMS strategies lacked the depth needed to guide potential customers through the buying journey effectively, nurture repeat purchases, and align with their refreshed brand identity. Additionally, managing campaigns, A/B testing, and deliverability optimizations internally became a time-consuming hurdle, distracting from other business priorities. Proper Wild needed to turn to a team of Klaviyo experts to help them reach where they wanted to be.
Goals
Proper Wild aimed to revamp their existing email and SMS flows while integrating new strategies to boost conversions and encourage repeat purchases. They sought to develop robust post-purchase flows, subscription options, and loyalty programs to enhance customer retention. To save time and focus on other priorities, they wanted to collaborate with Klaviyo experts to handle email and SMS management, including campaign execution, A/B testing, and deliverability improvements. Additionally, they wanted their emails to reflect their refreshed brand identity, creating a cohesive and visually appealing experience for their audience.
Solution
We collaborated with Proper Wild to revamp their email and SMS marketing efforts, delivering a fully optimized system tailored to their needs. To align with their refreshed brand, we designed a comprehensive email design system that perfectly captured their updated visual style. In fact, the new email design resonated so well with Proper Wild that they extended it to their website, creating a cohesive and visually compelling brand presence across platforms. Additionally, we created two high-performing opt-in forms to boost acquisition and built seven custom email flows, including subscription and loyalty sequences, to guide customers at every stage of their journey. We took over the management of their Klaviyo email and SMS campaigns, ensuring strategic execution, thorough A/B testing, and improved deliverability.
Results
7 foundational flows built to enhance the customer journey.
2 new opt-in forms capturing leads from Proper Wild's site.
1 new Email Design System used as the inspiration for their website redesign.
Level Up
Proper Wild went from a Level 2 to a Level 3. We successfully enhanced the customer journey, optimized opt-in opportunities, and set them up for success moving forward.
Journey Map
Proper Wild now has a custom journey map, which is an easy way to see what's live and uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Proper Wild has a custom Email Design System, a set of email design standards that create reusable components with a consistent visual style to use throughout their retention marketing. This just might have been their favorite part.
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