Outdoorplay is one of the largest online outdoor retailers in the United States.

Outdoorplay was migrating email platforms. Their team was confident that switching to Klaviyo was the right move. But a migration would mean rebuilding their entire email marketing system. They also wanted to update legacy copy and design that no longer represented the brand. Could the revamp be accomplished "behind the scenes" without disrupting their customer experience?

Case study client products

60% Increase in Email Revenue

in Just 90 Days.


90 Day "Done For You" Flow Accelerator with continued service


A complete email marketing funnel was built in less than 90 days with over 10,000 new recipients and $45,000 in revenue. Outdoorplay and FlowCandy continued their partnership beyond the Flow Accelerator for over 2 years.


Outdoorplay's team was confident in switching to Klaviyo, but a migration meant rebuilding their entire email marketing system. They wanted to update legacy copy and design. They wanted their emails to uphold the same standards of excellence as their higher touch channels.


Together, FlowCandy and OutdoorPlay established a goal to design and implement a complete automated flow system tailored to their customer journey using email and SMS. After a successful 90 Days, we would continue working together to manage and scale up OutdoorPlay's Klavyio results.


FlowCandy's strategy team executed on a ground-up redesign. The team sought to translate Outdoorplay's competitive advantages—expert staff, excellent customer service, and powerful merchandising—into the world of automated, scalable email marketing. The payout was swift.


$45,000 in new revenue from email automations alone in 90 Days.

8 New Automations launched in 90 Days.

+10,000 new recipients in 90 Days.

"The FlowCandy team have managed our email marketing for over 2 years and they have done an incredible job at overhauling our whole strategy from campaigns, to flows and email design. Our emails are the best they have ever looked and our email revenue has grown substantially. They go above and beyond to make sure we are happy, we love working with FlowCandy."


Erika Pacini

Marketing Manager at OutdoorPlay

Level Up

OutdoorPlay was able to trust FlowCandy with Klaviyo management during a full migration. We successfully set them up for success in Klaviyo moving forward.

Four Levels
8 Foundational Flows

Journey Map

OutdoorPlay has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.

Email Design System

OutdoorPlay has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.

Email Design System