CASE STUDY / ONE
How ONE grew campaign revenue 6x in 90 days
ONE® is a sexual wellness brand known for MyONE® Custom Fit® condoms, MOVE® lubricants, and artist-designed wrappers that make safe sex feel like something to look forward to. Its email was built in-house by six different people, and it showed. One send would have a clear hierarchy, the next would lose it entirely. FlowCandy built ONE a single campaign system covering design, strategy, and calendar, then set the team up to run it.
1 ➔ 7+
Campaigns a month
580%+
Growth in campaign revenue
105,000+
Email subscribers and climbing
INDUSTRY
Sexual wellness
TIMEFRAME
90 days, start to handover
CAMPAIGNS BUILT
20+
FLOWCANDY ' S ROLE
“[Placeholder — two to three sentences from the client on what the rebuild changed and what it's like running the system in- house.]”
Niki Sawyer
[Title], Edie Parker
THE CHALLENGE
Beautiful emails that lost the message
Made by six different people
ONE's emails were created by six people, so design and messaging shifted from one send to the next. Everyone brought their own instincts, and with no shared system to hold it together, the emails never looked or read like one brand.
Design over hierarchy
The designers were strong on visuals but not on positioning or information delivery. Layouts were built by feel, which looked good but buried the point. A customer skimming a send couldn't always tell what it was asking them to do.
Slow to build, slow to send
Every campaign took too long to build and approve. Without templates or a set calendar, each send started close to scratch. That made a consistent, high-performing campaign cadence almost impossible to hold.
THE GOALS
Build one system, then hand it over
GOAL #1
Create a repeatable campaign system with reusable templates and clear value-prop rules, so every send looks and reads like ONE.
GOAL #2
Build a content-pillar calendar that keeps campaigns timely, consistent, and easy to plan across the year.
GOAL #3
Get emails clear enough to land in an 8-second scroll, then hand the whole system to ONE's team to run.
THE APPROACH
Built one system, not one-off emails
ONE was sending as little as one campaign some months, with no system tying sends together. We started with a custom Email Design System: a set of modular blocks and templates mapped to ONE's core campaign types, so a send could be built by swapping content instead of starting over. Alongside it, we ran a Campaign Benchmarking Index to see how ONE stacked up against others in the category, then used that to shape a Campaign Angle Strategy of reusable, repeatable sends the team could run every week.
From there we built a campaign calendar to keep the cadence consistent across the year, and set clear rules for hierarchy and value props so every email led with the point. Then we trained ONE's team on the whole system, from the design blocks to the calendar, so they could keep running and scaling it in-house.
Emails Built
A few of the campaigns as subscribers received them, built on ONE's new Email Design System.
THE RESULTS
From almost zero to a steady, revenue-driving calendar
$72K+ in campaign revenue
in the first three months, up from almost none before the rebuild.
105,000+ subscribers
a steadily growing list, adding thousands of new sign-ups a month.
A custom Email Design System
built for ONE's team to run in-house.
1 ➔ 7+ campaigns a month
a consistent calendar, where some earlier months saw just one send.
Open rates held in the 40s%
engagement stayed strong even as send volume climbed.
RESOURCES
Level Up
ONE came to us at Level 1.5, with strong creative but no system behind it. They left with a full campaign system, a reusable calendar, and a team trained to run it. See where your account stands.
Journey Map
Every campaign we built for ONE maps back to a clear angle and audience, laid out in one place so the next send is always easy to plan. See how a journey map makes the next move obvious.
Email Design System
ONE's Email Design System keeps every send on-brand and lets their team build new campaigns without starting from scratch. See how an EDS makes retention faster to run.
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