CASE STUDY
NeuroQ
NeuroQ has been dedicated to helping individuals live life to the fullest by offering doctor formulated brain care supplements targeting long-lasting brain health.
NeuroQ struggled with stagnating email revenue—they were in need of a full retention strategy overhaul. With FlowCandy’s help, NeuroQ turned the situation around building a complete end-to-end, personalized customer experience that uses smart segmentation and zero-party data to take back control of their customer journey.
8 New Flows
in just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator
KEY RESULT
FlowCandy worked with NeuroQ to design a complete automated email and SMS funnel tailored to their customer journey.
Challenge
NeuroQ is just one brand under the LifeSeasons umbrella. Tailoring unique customer journeys for each of their brands was a challenge for the team. Getting one email right was doable. But getting each and every send to look and feel as authentic to the brand as possible seemed out of reach.
Goals
NeuroQ's main goal was to overhaul their email + SMS automations in a 90 day timeframe. They wanted everything from your standard Pre-Purchase Flow to VIP Ascension. They also wanted consistent creative - getting one email right was doable, but getting each and every send to look and feel as authentic to the brand seemed out of reach.
Solution
The 90 Day Flow Accelerator was a crash course in email marketing excellence for the NeuroQ team. In just 90 short days the team was able to codify the NeuroQ creative guidelines in their Email Design System, map out their unique customer journey using Flowmaps, and launch 8 brand new flows that looked and performed better than ever.
Results
300% ROI in just 90 days.
6% Increase in Lead Capture Rate.
6,800 new subscribers generated from their brand new pop up forms in just 90 days.
"To replace what FlowCandy was doing would have cost us anywhere between $15,000 to $20,000 a month."
Jake Winfield
Director of Performance Marketing at NeuroQ
Level Up
NeuroQ went from a Level 1 to a Level 2. We successfully set up the foundations for success moving forward.
Journey Map
NeuroQ now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
NeuroQ has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
Contact
