MoveActive create activewear for Pilates and Yoga enthusiasts that want style, comfort, and functionality. Their core offering is a line of functional and stylish grip socks and accessories for pilates & yoga workouts.

MoveActive wanted to set up flows in Klaviyo to capitalize on current traffic. They wanted to build segments to improve their customer journey when sending campaigns internally, and they wanted to build out a Wholesale Journey to cater to wholesale clients that buy through their website. But they didn't have the tools or bandwidth to tackle all of this.

Case study client products

16 Custom Flows

generating over AUD$175,474.80

across 4 accounts in just 150 days.


90 Day “Done For You”

Flow Accelerator + Additional 60 Day Mini Flow Accelerator


MoveActive's 4 accounts are now built out with 16 Custom Flows to provide superior customer experience via email for Wholesale, Loyalty, and Retail customers.


MoveActive didn’t have the bandwidth to develop a comprehensive email strategy or build out their Klaviyo flows. They didn’t have the time or personnel to focus on setting up foundational flows across their multiple stores.


We identified and aligned on MoveActive's goals to build out foundational flows for both Wholesale and Retail customers. We would utilize the Email Design System and targeted segments to position MoveActive for continued growth.


FlowCandy helped MoveActive design and implement 9 foundational flows and a new multi-step opt-in in just 90 days. MoveActive was thrilled with the results and continued with an additional 7 Loyalty and Custom Flows in the following 60 days.


15 Custom Flows increasing revenue by % in 150 days.

Over $A 175,400 in revenue generated from new flows in 150 days.

Over 4,000 unique new subscribers generated from the new pop-up forms.

“Thank you guys so much for everything. We loved working with you guys, We were so happy with the results.”


Chloe McQuoid

MoveActive Head of Marketing

Level Up

MoveActive went from a Level 1 to a Level 2. They now have the systems needed to generate consistent retention revenue, establish benchmarks, and deliver a better customer experience.

Four Levels
8 Foundational Flows

15 Foundational Flows

MoveActive has built out their core foundational flows, which will continue to provide a more fluid customer experience over time. Learn how to build your own journey map here.

Email Design System

MoveActive now have an Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.

Email Design System