CASE STUDY / GOOD SEE CO.
How Good See Co. built a $217K+ retention engine in 90 days
Good See Co. is a Venice Beach eyewear brand with the largest selection of designer sunglasses and optical frames in the country, over 200 brands and 70,000 items in stock. They've served their coastal neighborhood for 35 years, but their email was another story: no flows, no process, and design done on the fly. FlowCandy built the retention system from the ground up, then handed it back for their team to run.
$217K+
Flow revenue in the first 90 days
0➔8
Flows built from scratch
8
Transactional emails built
INDUSTRY
Eyewear (designer sunglasses & optical)
TIMEFRAME
90 days, start to
handover
FLOWS BUILT & REWORKED
8
FLOWCANDY ' S ROLE
“[Placeholder — two to three sentences from the client on what the rebuild changed and what it's like running the system in- house.]”
Niki Sawyer
[Title], Edie Parker
THE CHALLENGE
An established brand with no system behind its email
Run by no system
Good See Co. had no automated flows live at all. Every bit of retention revenue leaned on campaigns someone sent out by hand, so the automated side of email, the part that keeps earning while no one touches it, wasn't there yet.
No process behind the sends
Email got made with no repeatable system. There was no set way to move a send from idea to inbox, so the program only moved when someone found the time to push it.
Design done on the fly
The look changed from one send to the next. With no set style or reusable pieces to work from, every email started from a blank page, and none of it felt like one brand.
THE GOALS
Build the foundation, then hand it over
GOAL #1
Establish a cohesive flow strategy that converts more of the people already moving through the funnel.
GOAL #2
Build out every missing flow, plus campaigns, to create a full retention foundation.
GOAL #3
Map the larger retention strategy so the brand keeps growing after the 90-day accelerator ends.
THE APPROACH
Built from zero, mapped to the buyer
We started with a full journey map, tracing every path a customer takes from first visit to repeat order, then built the flows to match. Eight core flows went live where there had been none: a welcome series, browse and cart and checkout abandonment, post- purchase, winback, and a sunset flow to keep the list clean. Each one was tied to a real stage of the buying journey, not bolted on because the flow had a name.
All of it runs on a custom Email Design System, a set of reusable blocks in Figma and Klaviyo that keeps every send on-brand and lets the team build new emails without starting over. We restored deliverability, built out an eight-email transactional suite and a new multi-step opt-in, and added a set of bonus review flows to turn happy customers into social proof. Then we trained the team on the whole system and handed it back for them to run.
Emails Built
A few of the flows as subscribers received them, built on Good See Co.'s Email Design System.
THE RESULTS
90 days later
$217K+ in flow revenue
from eight flows built from scratch.
8 core flows live
where none existed before.
Deliverability restored
with a clean list and a sunset flow to keep it that way.
$99K+ from the welcome flow alone
the single biggest driver, from a standing start.
A custom Email Design System
built for the team to run in-house.
Still earning a year later
flows ran $80K+ a month through the first year after
RESOURCES
Level Up
Good See Co. came to us at Level 1, plenty of demand but no retention system to catch it. They left at Level 2, with a full flow foundation, a clean list, and a team trained to run it. See where your account stands.
Journey Map
Every flow we built for Good See Co. maps back to a real stage of the buying journey, laid out in one place so the next opportunity is always clear. See how a journey map makes the next move obvious.
Email Design System
Good See Co.'s Email Design System keeps every send on- brand and lets their team build new flows and campaigns without starting from scratch. See how an EDS makes retention faster to run.
NEXT CASE STUDY
Edie Parker
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