CASE STUDY
Golftini
Golftini sells fashionable women's golf wear. Their mission is to empower women on and off the course, bridge the disparity between fashion and traditional women's golf apparel and utilize their platform to raise awareness and funding for Breast Cancer research.
Golftini felt blocked by strategy. They really didn't know where to go. The team was a little overwhelmed by the volume of emails they felt they needed to send out.
Strategy Coaching
With an in-depth journey audit and the 4 Levels Checklist, we established clear next-steps on Golftini's account.
PACKAGE PROVIDED
Coaching Program
KEY RESULT
Account audit, journey map, and coaching have improved account performance and clarified what to do next.
Challenge
Golftini felt blocked by strategy. They really didn't know where to go. They wanted clarity on what next steps would serve them best. They were sending email campaigns and had basic flows set up in Klaviyo, but wanted to take it further.The team was a little overwhelmed by the volume of emails they felt they needed to send out. They also wanted to be able to delegate their Email and SMS in the future.
Goals
Our first goal was to audit Golftini's account, build a Journey Map, and go through the 4 Levels Checklist to uncover next steps. Using this, we would identify where to A/B test for the greatest impact on performance. We wanted to build out targeted segments for Campaign sends. And finally, we would coach their team on how to use our process checklists so their head of marketing could confidently delegate Email and SMS.
Solution
FlowCandy provided a Lifecycle Marketing Deep Dive Audit, We reviewed Golftini's workflow and account performance, and provided personalized recommendations on how to improve their flows, campaigns, testing, and production process. We mapped out the most lucrative opportunities to improve Golftini's performance in Klaviyo which helped pave a clear path for Golftini moving forward.
Results
Journey Map completed to uncover and prioritize next steps in Klaviyo.
Campaign, Segment, A/B Test, and Implementation Coaching to improve account performance.
Process Handoffs to provide structure and step by step checklists.
“Just the strategy side alone to this was totally worth it.”
Ryan Hess
Director of Marketing at Golftini
Level Up
Golftini went from a Level 2 to a Level 3. They now understand the steps needed to increase Klaviyo revenue, establish benchmarks, and deliver a better customer journey.
Journey Map
Golftini now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
A/B Testing and Segments
Golftini has clarity around which A/B tests could have the greatest impact their account. They have also been using more targeted segmentation, and had the most successful Black Friday using those segments we identified and built together.
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