“The resources and education in this book are pure gold. They helped us truly understand what it takes to bring Klaviyo in-house.”
Starting at $2.99
“What a great book... highly actionable with well-structured frameworks. It helped us drive revenue and save time managing Klaviyo CRM.”
A Step-By-Step Framework To Build A Scalable Brand,
Maximize Your Revenue And Beat The Competition
With B2C Email & CRM Marketing
For the past decade, I’ve helped hundreds of eCommerce brands set up Klaviyo, increase their revenue, and scale up to the next level with email marketing.
You don’t have to do anything groundbreaking or brilliant to get there. The truth is that there’s a reliable, proven, step-by-step framework you can follow to master Klaviyo and email marketing, delight your customers, increase your sales, scale your
store – and dominate your industry.
In this book, you’ll find the exact frameworks, strategies, and systems that top-performing brands in every industry use to turn Klaviyo and email into one of their most profitable channels.
They worked for them. They work for us. They work for our clients. They’ll work for you.
Get Access To
All Our Best Strategies & Systems For Free
Order the book and you’ll get access to all of our best playbooks, video training's, systems, SOPs and other bonus resources for free.
Checklists For Each Level: Access to all the checklists for each level covered in the book.
Video Training On Checklists: Training from Will on how to work through each checklist.
Access To All Our Systems: Access all systems covered inside the book.
Further Resources: Links to further resources covered in the book.
Special Launch Bonus:
Get 50 Done-for-You Figma Email Templates That Actually Convert
Was: $150 Now: Free With Book Purchase
As a special launch bonus, anyone who buys the book in the first week will get access to our 50 high-converting Figma email templates. These are the exact layouts top brands use to drive revenue and are fully editable in Figma for fast design, testing, and developer handoff.
10+ Things This Book Will Teach You
✅ The Four Levels you’ll need to master to scale Klaviyo and email. All the exact steps you’ll need to take, from the basics, to driving revenue, to optimization, to bringing it in-house and beating your competition.
✅ How to generate Reliable Revenue with Klaviyo. You’ll learn how to implement the foundational flows and campaigns to drive 10–20%+ of total store revenue on autopilot.
✅ The most effective CRM Strategy for your Brand Size. Detailed guidance for SMBs (<$10M), Mid-Market ($10M–$500M), and Enterprise Brands ($500M+), each with different strategies and opportunities you can focus on to get the best results the fastest.
✅ How to use a Reliable Calendar to turn your campaigns into a revenue-generating system. This book teaches you how to build a weekly campaign calendar that aligns with brand goals and drives consistent revenue like clockwork… without being overwhelming or “too much to handle”.
✅ How to Optimize Popups, Campaigns, Flows and more to get the best possible results. You will learn how to split-test and improve every single CRM touch point to delight your customers at every interaction and maximize your revenue.
✅ How to Elevate your Email Design with an Email Design System (EDS) to send the best-looking emails in your category. Inside, you'll learn how to build a system to consistently build and deploy beautiful emails much quicker.
✅ How to Map and optimize your brands' entire Customer Journey. A detailed walk through on creating a Customer Journey Map to identify gaps, prioritize flows, and deliver personalized experiences that wow your customers at every interaction with your brand.
✅ Effective tactics to reliably increase Retention and Optimize LTV. Learn how to turn first-time buyers into repeat customers that love your brand with simple proven tactics such as survey requests, unboxing videos, upsell flows, thank-you letters – and many more.
✅ What you need to do to Bring Email & CRM In-House – so you’ll never need to hire another agency again. Clear guidance on when and how to transition from agency dependence to building your own in-house team of high-performing CRM superstars that live and breathe your brand.
✅ Benchmarking what great performance looks like. So you know exactly what you need to do to become best-in-class in your category, beat your competition – and dominate your industry.
✅ Free Access to Proven Tools, SOPs, and Templates. Access our Systems Library filled with the exact playbooks, swipe files, and testing ideas used by our internal team and our top clients to scale their store and become the leading brands in their industry.
…and so much more.
Follow the steps in this book to discover the best way to get better results with Klaviyo and email the fastest – more revenue, happier customers, less time wasted.
Read the book. Follow the checklist. Take action.
You’re about to harness the full power of email marketing and Klaviyo. And you’re on your way to turn your store into the leading brand that leads your category.
About Will Evans
Hey, I’m Will. I’m the co-founder of FlowCandy, a team of Klaviyo CRM experts specializing in email, SMS, and lifecycle marketing that helps fast-growing eCommerce brands grow even faster.
Before that, I owned my own Shopify stores. For the past decade, I’ve helped hundreds of mid-market challenger brands not only drive revenue with Klaviyo but also implement the systems needed to manage it at scale – and conquer their category.
In this book, I’ll teach you the exact strategies that worked for them so you can do the same.
