Wild Email Breakdown

Wild was acquired by Unilever for over £100 million. In this breakdown, we dive into how they scaled to 9 figures and a big part of that success came from smart, consistent email marketing. We've been following Wild for a while. What first caught my eye was their packaging, their focus on sustainability, and the fact that they were early in the reusable deodorant space. They’ve built a strong brand, but what’s happening behind the scenes is even more impressive.

Their email program is dialed in. It’s strategic, well-paced, and clearly built for both brand and performance. You can tell there’s a system behind it and not just random blasts or reactive sends. When you look at it closely, it becomes obvious how much thought and intention is behind every send.

There are also layers to their setup that most brands just don’t touch. From localization to campaign planning, they’re doing the kind of work that doesn't show up at a glance but makes a real difference. It’s the kind of approach that separates good brands from the ones that scale.

If you're serious about using email to grow a brand, this one’s worth studying. Below, you’ll find the full analysis, strategic benchmarking analysis, and a swipe file of their best work.

Click on the images to access.

Video Analysis

Campaign Benchmarking Analysis

Email Swipe File