Vacation Funnel Breakdown

Vacation is one of the most creative DTC brands we’ve seen. In this breakdown, we look at how they’ve built a unique customer experience and brand identity that actually lives up to the hype. They started as a Tumblr page back in 2014 and officially launched their sunscreen in 2021. Since then, they’ve stood out by making every part of their brand feel fun, nostalgic, and intentional.

We walked through their entire funnel from ad to checkout. Their cart upsells are done really well, with offers that feel natural and perfectly on-brand. Their site feels more like a vacation than a storefront, and it’s clear they’ve thought about every step of the journey.

If you care about creative brand-building and want to see how personality and performance can work together, this is one to study. Full breakdown and swipe file below.

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Video Analysis

Funnel Breakdown

Funnel Audit