Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
The Ordinary Email Breakdown
The Ordinary Email Breakdown
The Ordinary has become a breakout star in the skincare world. With a stripped-back approach to ingredients and pricing, the brand has earned cult status among ingredient-savvy consumers and skincare newcomers alike.
When we benchmark their digital strategy, especially around email and retention against their top competitor, the differences are striking. If you want to see how The Ordinary stacks up and where INKEY is starting to close the gap, check out the full breakdown below.
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Video Analysis
Campaign Benchmarking Analysis
Email Swipe File
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