Brand Breakdowns
All of these brands, meticulously broken down. Uncover the secrets behind their success, from high-converting strategies to the hidden tactics driving massive growth.
SuperGoop! Email Breakdown
SuperGoop! Email Breakdown
Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone).
They send 30+ emails a month, but it’s not just volume, it’s how they combine:
Cultural collabs (The White Lotus)
Smart bulk-order promos
Emails built entirely around social proof
It’s a masterclass in how a beauty brand can scale without discounting its value.
In this breakdown, we unpacked their full strategy, cadence, angles, and the psychology behind why it works.
Click on the images to access.
Video Analysis
Campaign Benchmarking Analysis
Email Swipe File
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