Steven Madden BFCM Breakdown

If we were to study just one brand to maximize email revenue this BFCM, it would be Steve Madden.

They send more than 50 emails a month, but what’s impressive is how intentional it all feels. Their team treats email like a true media channel, running a content calendar with the same discipline you’d expect from a publisher. Instead of blasting out generic holiday or seasonal themes, they create hyper-specific campaigns that customers can actually see themselves in from bachelorette edits to brunch looks to influencer-driven collaborations.

All of this pulled into a free 27-minute video analysis and swipe file. If you want to make this year’s BFCM your biggest yet, this is the breakdown worth studying.

Click on the images to access.

Video Analysis

Email Swipe File