Rhode Skin Email Breakdown

Celebrity beauty brands are booming, and two of the biggest names leading the charge are Rhode Skin by Hailey Bieber and Rare Beauty by Selena Gomez. Both brands have built massive audiences and strong sales, but we wanted to know how their email marketing strategies stack up against each other.

We analyzed them side by side, looking at traffic, campaign cadence, messaging style, and platform choices. What we found might surprise you.

Rhode is one of the fastest-growing beauty brands right now, and it's not just because of the name behind it. There’s a thoughtful marketing machine underneath it all, especially when it comes to email.

After analyzing both Rhode and Rare Beauty’s email strategy, we found from the way they communicate launches to how they approach retention, Rhode’s style is distinct. It’s minimal, clean, and surprisingly effective.

This breakdown digs into how Rhode is using email to grow fast, stay on-brand, and stand out in a crowded category as well as contains a side by side campaign benchmark analysis between Rhode Skin and Rare Beauty.

Click on the images to access.

Video Analysis

Campaign Benchmarking Analysis

Email Swipe File