Rare Beauty Email Breakdown

Celebrity beauty brands are dominating the market, and Rare Beauty by Selena Gomez is no exception with its inclusive approach and massive audience. But what’s really fueling its success? We took a close look at Rare Beauty’s email marketing strategy and compared it directly to Rhode Skin.

From campaign cadence to brand messaging, we broke down how these two beauty giants approach email, and the surprising differences that set them apart.

In this breakdown, we reveal how Rare Beauty is using email to connect with its audience, drive growth, and what it can learn from their strategy. If you’re curious about what makes the email strategies of top beauty brands tick, this breakdown is full of valuable insights.

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Video Analysis

Campaign Benchmarking Analysis

Email Swipe File