Rare Beauty Funnel Breakdown

Rare Beauty isn’t just riding on celebrity, it’s building a serious digital engine behind the scenes. With an estimated 1 million monthly site visits and organic search as its top traffic driver, this brand has paired Selena Gomez’s cultural reach with smart ecommerce execution. Built on Shopify, powered by Klaviyo, and supported by tools like Loop and Zendesk, Rare Beauty is scaling with intention and infrastructure.

In this breakdown, we look at how Rare Beauty blends brand storytelling with search visibility, customer support, and retention all while earning over 40,000 backlinks and growing a passionate community. Check out the funnel breakdown and dive into the audit below for a closer look at what makes this one of the most well-rounded beauty brands online.

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Funnel Breakdown

Funnel Audit