Poppi Email Breakdown

Poppi just sold for nearly $2 billion and they did it while sending fewer than 30 emails in all of 2024. That number might sound wild at first, especially in a world where some brands push that many in a single month. But when you look closer, their approach to email isn’t careless, it’s calculated.

Despite the low volume, their email strategy is more intentional than most people realize. It’s not about sending more; it’s about sending smarter. They’ve focused on supporting key initiatives, and while there’s still plenty of room for optimization (something their new acquirer will almost definitely explore), what they did send played a clear role in the brand’s overall growth story.

There’s also a bigger picture here. Poppi's brand strength, retail presence, and cultural relevance are undeniable and email played a part in amplifying that. The volume may be low, but the alignment between their emails and the rest of their marketing efforts is sharp.

In this full breakdown, we dig into exactly how they pulled it off, what’s working, and where the biggest opportunities lie. You’ll also get a full strategy playbook, a 30+ minute expert video review, and a swipe file of every email they sent in 2024.

Click on the images to access.

Video Analysis

Poppi Playbook

Email Swipe File