PAPATUI Funnel Breakdown

Papatoui is The Rock’s skincare brand, and in this breakdown, we’re looking at how they’ve built early traction without using any paid ads or email marketing. Most of their social media traffic comes from Twitter and they’ve done a great job getting backlinks through press releases and media mentions.

What’s interesting is how much opportunity there is to build on that momentum. Right now, they don’t have a newsletter or email program in place, and have abundant potential to grow. Check our full funnel breakdown and recommendations below.

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Video Analysis

Funnel Breakdown

Funnel Audit