Olipop Funnel Breakdown

Olipop just raised their Series C and is now valued at over $1.85 billion. They’ve grown into one of the most recognizable CPG brands on the shelf and behind that growth is a marketing engine that’s firing on all cylinders.

In this breakdown, we dig into the full picture. From how they attract and convert traffic, to how they show up on retail shelves, to what happens after someone checks out. Whether you’re buying Olipop online, on Amazon, or grabbing it at Target or Whole Foods, there’s consistency across the board. That level of detail doesn’t happen by accident.

Their branding and packaging are dialed in. But it’s the backend email, post-purchase flows, and cross-channel experience that really shows how intentional their growth has been. Everything feels refined, but still has personality. It’s a rare balance, and it’s working.

This breakdown takes you behind the scenes of how Olipop scaled to a billion-dollar valuation, and how you can apply the same thinking to your own brand. The full audit, funnel analysis, and email swipe file are all below.

Click on the images to access.

Video Analysis

Funnel Breakdown

Funnel Audit