Olaplex Funnel Breakdown

Olaplex is a giant in the hair care industry because they’re owning the science of it. With over 100 patents and $400–$500 million in annual revenue, Olaplex has cemented itself as the hair repair brand. So much so that they’re not slowing down, with consistent bundling, smart upsells, and recent expansion into lash and brow care, they are a brand that knows how to evolve while keeping its core message crystal clear.

Built on Shopify and powered by Klaviyo, Olaplex runs a tightly integrated ecommerce strategy across multiple platforms and it shows. In this breakdown, we explore how they combine product innovation with high-performance DTC execution. From offer structuring to email flows and on-site optimization, this is a brand playing the long game. Watch our full analysis and audit below.

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Video Analysis

Funnel Audit