Odele Beauty Funnel Breakdown

Odele is a clean, minimalist beauty brand with strong shelf presence but its DTC engine still has room to catch up. With just 35k–55k monthly site visits, there's a clear opportunity to drive more traffic and engagement. Their foundation is solid, but many of their email flows and funnel touchpoints could be further optimized for retention, conversion, and repeat purchase.

In this breakdown, we take a closer look at where Odele is winning and where it can level up. From lifecycle marketing to onsite strategy, this is a valuable teardown for any beauty or CPG brand looking to bridge the gap between product strength and digital performance. Check out their campaign calendar and dig into our actionable audit below.

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Funnel Audit

Campaign Calendar