Miu Miu is having a major moment. From viral runway looks to dominating the fashion conversation on social, the brand has carved out a bold identity that’s resonating with a new wave of luxury consumers. Compared to heritage giant Gucci, Miu Miu feels younger, sharper, and more experimental.
When we benchmark their digital strategy, especially around CRM and email, the contrast becomes clear. If you want to see how Miu Miu stacks up, and where Gucci still leads check out the full breakdown below.
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