K18 Email Breakdown

K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The science is strong, the social proof is overwhelming, and their emails are well-executed consistently reinforcing product benefits, before-and-after results, and customer testimonials. But despite all this, K18 still has room for optimization.

If you're interested in what they’re nailing, what’s missing, and what they need to unlock next to stay ahead, check out the full breakdown below.

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Video Analysis

Campaign Benchmarking Analysis

Email Swipe File