Goli Funnel Breakdown

Ever wonder how a gummy vitamin brand went from a scrappy DTC launch to nearly half a billion in annual sales? Goli turned the bitter taste of apple cider vinegar into a candy-like gummy, backed it with a 100,000-strong influencer army, and hit shelves at Target, CVS, and Amazon’s bestseller lists. But as fast as it rose, legal challenges and supply chain stumbles tested its staying power.

In this breakdown, we’ll look at how Goli built viral momentum, what fueled its $2B valuation peak, and how it compares to gummy giants like OLLY and Vitafusion. We’ll dig into revenue channels, repeat purchase rates, and the marketing levers that kept it in feeds and carts. Spoiler: the sweet spot isn’t just the gummy itself, it’s the system behind the brand.

If you’re curious how Goli reshaped supplements and what it takes to sustain a DTC rocket ship, this benchmark is worth the scroll.

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Video Analysis

Goli Audit

Goli Funnel Breakdown