Feastables Funnel Breakdown

Feastables isn’t just a chocolate brand, it’s MrBeast’s wild ride into CPG, and somehow, it’s working really well. With 90% of their traffic coming from organic sources (thanks, YouTube army), this brand proves that when you build hype and community first, you don’t need to spend big on ads. Even their 404 page is an Easter egg - and yes, we found it.

In this breakdown, we track the full customer journey, from homepage hit to CRM capture via popups. There’s not much paid media happening here, but with millions of loyal fans and a homepage doing most of the heavy lifting, Feastables is playing a different kind of DTC game. Check out our full video analysis and funnel audit below - this is one you don’t want to miss.

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Video Analysis

Funnel Breakdown

Funnel Audit