David Protein Funnel Breakdown

David Protein is what happens when you combine founder-market fit with funnel-market fit.

In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led storytelling, minimalist performance branding, and a collections page designed to convert. Their funnel is clean, high-converting, and sharp on positioning from first touch to repeat buy.

From trust-building to lifecycle retention, they’re not just selling protein bars, they’re selling belief in a better bar.

If you want to see how modern wellness brands are scaling through design, storytelling, and site structure, this breakdown is for you.

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Video Analysis

Funnel Breakdown

Funnel Audit