CASE STUDY
Bioelements
Bioelements are skin scientists creating personalized, clinical formulas for use in the spa and at home.
Biolements needed expert help with email marketing migration and sophisticated flows to complement their customer journey. They were migrating to Klaviyo and were concerned the migration would take too long and break valuable automations that would decrease their sales.
8 Custom Flows
in just 90 Days.
PACKAGE PROVIDED
90 Day "Done For You" Flow Accelerator AND 60 Day Flow Accelerator
KEY RESULT
FlowCandy worked with Bioelements to migrate platforms and design an automated email and SMS funnel tailored to their customer journey.
Challenge
Bioelements was looking to set up personalized flows that required the expertise of email marketing logic and strategy professionals. They needed an efficient team of experts to help them with a migration and flow strategy tailored to their customer journey.
Goals
Bioelements and FlowCandy needed to execute a swift migration from Bronto to Klaviyo. They also needed a new strategy to personalize their customer journey and understand their customers' needs using zero party data and targeted segments.
Solution
FlowCandy knocked it out of the park with a complete and successful migration from Bronto to Klaviyo in under 20 hours, while the team implemented custom-tailored flows using industry tactics such as quizzes, loyalty offers, and personalized recommendations.
Results
60% Increase in overall open rate.
800 New SMS Subscribers in just 60 days.
Personalized Flows that automatically recommend products based on quiz results.
"We’re seeing great results with our automated flows. Working with FlowCandy was very smooth from start to finish. Our team appreciates the high level of communication with the team at FlowCandy. The developer we worked with was very skilled and was able to create custom integrations with platforms outside of Klaviyo. Our designer was able to translate our ideas from creative sessions into engaging messages. Overall, we are very pleased with the outcome and would work with FlowCandy again on future projects."
Jenny Almandarz
E-commerce and Content Manager at Bioelements
Level Up
Bioelements went from a Level 2 to a Level 3. We successfully set up the foundations for success and personalized the customer journey moving forward.
Journey Map
Bioelements now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Bioelements has a custom Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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