CASE STUDY
Bachan's
Bachan's sells the #1 barbecue sauce made with authentic Japanese ingredients. Created from a multi-generational family recipe, their sauce is cold-filled in small batches with high quality, non-GMO ingredients.
Bachan's biggest challenge was that there were so many opportunities to optimize, grow, and expand their Email and SMS that they didn't know where to start.
Klaviyo Clarity
Bachan's Journey Map clarified the most important next steps for their account.
PACKAGE PROVIDED
Coaching Program
KEY RESULT
Account audit, journey map, and coaching have improved account performance. Bachan's then continued with a new Email Design System.
Challenge
Bachan's biggest challenge was that there were so many opportunities to optimize, grow, and expand their Email and SMS that they didn't know where to start.
Goals
Bachan's wanted to segment their audience and target customers based on their journey. They needed support planning a campaign calendar ahead of time and kickstarting SMS.
Solution
FlowCandy started with the 4 Levels checklist to uncover "where to begin." It's designed to show exactly what to tackle next and help elevate strategy & ideation.
Results
Journey Map completed to uncover and prioritize next steps in Klaviyo.
Campaign, Segment, A/B Test, and Implementation Coaching to improve account performance.
Process Handoffs
in to simplify and improve Bachan's internal processes.
"I've personally found [the coaching program] SUPER helpful. The cadence of meetings is great, the checklists are really great for reference and knowing what I'm supposed to be focused on. You guys have been awesome about answering my questions and giving me guidance when I have no idea which way to go. Overall, I'm happy!"
Kim Engler
Bachan's Director of Marketing
Level Up
Bachan's went from a Level 2 to a Level 3. They now understand the steps needed to increase Klaviyo revenue, establish benchmarks, and deliver a better customer journey.
Journey Map
Bachan's now has a custom journey map, which uncovers exactly where future opportunities lie. Learn how to build your own journey map here.
Email Design System
Bachan's now has an Email Design System, a set of email design standards that creates reusable components with a consistent visual style to use throughout their retention marketing.
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