Feastables Email Breakdown

MrBeast just rolled through Hershey, Pennsylvania, so what better time to pit his chocolate brand against the legacy giant in a head-to-head email showdown?

In this breakdown, we benchmark Feastables (a brand that doesn’t send promos) against Hershey’s to see how modern creator-led brands stack up against century-old institutions. From email frequency and style to the tech stack powering the business, this breakdown covers it all.

Click on the images to access.

Video Analysis

Campaign Benchmark Analysis

Email Swipe File

Bonus: Feastables Funnel Breakdown