Alo Email Breakdown
Published on: 12/05/2026
Most apparel brands use email to push products. Alo uses it to reinforce status.
Breakdowns
Huel Email Breakdown
Published on: 07/05/2026
Huel was just acquired by Danone for €1b. Here's how to clone their email system in under 45 min.
Breakdowns
How to Hire a Director of Lifecycle
Published on: 05/05/2026
Stop wasting money on bad hires. Learn the exact process to find an A-player Director of Lifecycle.
Guides
Grüns Email Breakdown
Published on: 06/04/2026
Grüns achieved a $500 million evaluation and it's biggest unlock is simple: every email drives one single action. No multiple CTAs, no split attention, just one clear next step, even if the buttons are worded differently. That focus reduces friction, moves customers cleanly through the funnel, and lets each email hit as hard as a landing page. It's one of the simple but genius email systems I've seen yet.
Breakdowns