How To Create A Klaviyo CRM Customer Journey Map
Published on: 30/06/2025
We show you how to create a customer journey map in Klaviyo CRM, a leading email marketing CRM for Shopify stores.
Guides
Halara Email Breakdown
Published on: 25/06/2025
Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-driven sends, and repeat product pushes to sell through inventory in under 35 days. Their goal? Get as many people into the funnel as possible and keep them there with a loyalty program that rewards repeat clicks and purchases.
Breakdowns
Khloud Funnel Breakdown
Published on: 25/06/2025
The Kardashians’ 30th brand isn’t skincare or shapewear, it’s protein popcorn. In this breakdown, we unpack how Khloé Kardashian’s brand launch is all about engineering attention at scale. From top-of-funnel blitzes to high-converting transactional flows, Khloud was built to move product fast. They combined massive awareness plays — think social campaigns, bootcamps, press, and billboards with a smart backend: retargeting, branded search ads, and a full-funnel strategy that converts interest into trial. From hype-building to retention readiness, they’re building a lifestyle brand that hits hard from launch to LTV. If you want to see how modern CPG brands (celebrity-backed or not) are using omni-channel plays and digital precision to dominate day one, this breakdown is for you.
Breakdowns
David Protein Funnel Breakdown
Published on: 23/06/2025
David Protein is what happens when you combine founder-market fit with funnel-market fit. In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led storytelling, minimalist performance branding, and a collections page designed to convert. Their funnel is clean, high-converting, and sharp on positioning from first touch to repeat buy. From trust-building to lifecycle retention, they’re not just selling protein bars, they’re selling belief in a better bar. If you want to see how modern wellness brands are scaling through design, storytelling, and site structure, this breakdown is for you.
Breakdowns