FlowCandy

SuperGoop! Email Breakdown

FlowCandy

Published on: 02/09/2025

Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone). They send 30+ emails a month, but it’s not just volume, it’s how they combine: Cultural collabs (The White Lotus) Smart bulk-order promos Emails built entirely around social proof It’s a masterclass in how a beauty brand can scale without discounting its value. In this breakdown, we unpacked their full strategy, cadence, angles, and the psychology behind why it works.

Breakdowns

Why Email Campaigns Take Too Long (and How to Fix It Fast)

FlowCandy

Published on: 25/08/2025

Most brands struggle to send email campaigns quickly. Here’s how a Campaign Gap Analysis helps you streamline workflows and launch campaigns in under 48 hours.

Guides

Outsmart Competitors With Campaign Benchmarking

FlowCandy

Published on: 25/08/2025

Learn how to use competitor insights to optimize email and SMS campaigns and boost your ecommerce growth.

Guides

Bloom Email Breakdown

FlowCandy

Published on: 19/08/2025

Ever wonder how a greens powder brand built by a husband-and-wife duo turned into a go-to name in wellness? Bloom has done it with colorful flavors, community-first vibes, and a refreshingly human approach to email marketing. But how does their inbox game really stack up against the crowded world of wellness brands? In this breakdown, we’re diving into Bloom’s email strategy—and why it works so well. Think: send frequency, messaging variety, and how they keep subscribers engaged without leaning on endless discounts.

Breakdowns