Summer Fridays Email Breakdown

Summer Fridays Email Breakdown

FlowCandy
Published on: 20/07/2025

Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condiment aisle (and in your inbox). But how does it stack up against spicy cult favorites like Heatonist and the bold, flavor-forward Fly By Jing?

Breakdowns
Best Email Platform for Ecommerce (Why Klaviyo Wins)

Best Email Platform for Ecommerce (Why Klaviyo Wins)

FlowCandy
Published on: 15/07/2025

Looking for the best email marketing platform for ecommerce? Here’s why Klaviyo is our top pick in 2025 for DTC growth and retention.

Guides
Klaviyo Predictive Analytics: What DTC Brands Need to Know

Klaviyo Predictive Analytics: What DTC Brands Need to Know

FlowCandy
Published on: 15/07/2025

Learn how Klaviyo’s predictive analytics can help ecommerce brands personalize emails, forecast revenue, and drive smarter lifecycle marketing.

Guides
K18 Email Breakdown

K18 Email Breakdown

FlowCandy
Published on: 14/07/2025

K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The science is strong, the social proof is overwhelming, and their emails are well-executed consistently reinforcing product benefits, before-and-after results, and customer testimonials. But despite all this, K18 still has room for optimization.

Breakdowns