Misfits vs. Barebells: two brands selling a very similar product, but taking completely different approaches to marketing it. In this breakdown, we compare their email marketing and look at how they use design, product presentation & messaging.
Thorne has built a massive supplement catalog but their biggest challenge is helping customers find the right product. In this breakdown, we analyze how Thorne uses segmentation and personalized lifecycle marketing to match different customer types
Momentous is reportedly worth over $250M and has become one of the most recognizable premium supplement brands. In this breakdown, we analyze the lifecycle marketing strategy behind their growth, from positioning and customer education to the email
Every brand wants to scale to over $100m, but few know how to do it. In today’s funnel and video I’m going to show you behind the scenes of what the lifecycle looks like at a 100 million brand.