The Black Friday CRO Checklist
Published on: 21/10/2025
Learn how top brands design, segment, and send Black Friday email campaigns that convert to get the strongest results and scale their revenue every year.
Guides
Wonderskin BFCM Email Breakdown
Published on: 16/10/2025
These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence. One brand that nails all three every year is Wonderskin. They segment perfectly between VIP, Early Access, and General Sale, use creative offers like “Angel Friday,” and keep inboxes fresh with multiple sends and variations daily. This year’s BFCM is a massive opportunity and this breakdown is worth a scroll.
Breakdowns
Build Your Black Friday Email Marketing Strategy in 30 Minutes
Published on: 15/10/2025
Learn how to build a Black Friday email marketing plan in 30 minutes. Set offers, segments, and cadence that drive more revenue and keep campaigns error-free.
Guides
Mejuri BFCM Email Breakdown
Published on: 15/10/2025
Mejuri doesn’t reinvent the wheel every Black Friday, they stick to a tried-and-true cadence: same sale, same number of emails, year after year. And it works. Their consistent, predictable approach builds anticipation without overwhelming subscribers, proving that a smart, repeatable system can outperform flashier, last-minute strategies.
Breakdowns