Haus Labs Email Breakdown
How Haus Labs scaled 160+ emails using just 5 design blocks—turning simplicity into a high-converting, repeatable email system.

How Haus Labs scaled 160+ emails using just 5 design blocks—turning simplicity into a high-converting, repeatable email system.

Most brands are scared to send more than a couple emails a week but Charlotte Tilbury sends 25–35 emails a month and built a $1B+ brand doing it. We broke down their entire email strategy to understand how they balance high volume without fatiguing their list, from constant creative rotation and smart promotional framing to disciplined campaign timing. The takeaway? It’s not about sending less, it’s about building a system where every email has a purpose.

Struggling with the spam folder? Learn 12 proven ways to fix email deliverability in 2026, from technical authentication (SPF/DKIM/DMARC) to list hygiene. Stop guessing and start reaching the inbox.

Bryan Johnson didn’t just raise $60M+ to reverse his age; he built a masterclass in how founder-led brands should actually talk to their customers. While everyone else is shouting about discounts, Blueprint is winning with a "less is more" approach with only about 11% of their emails are promotional, while the rest focus on some of the best educational content in the game.