Klaviyo Email Marketing | FlowCandy
Published on: 03/11/2025
Learn how to master Klaviyo email marketing for your brand using advanced segmentation, AI workflows, campaign optimization, and engaging brand strategy.
Guides
SHEIN BFCM Email Breakdown
Published on: 03/11/2025
SHEIN treats Black Friday like a full-scale media blitz and it shows. In Q4 alone, they sent 168 emails, averaging 50+ a month, which means there’s a whole team (and likely a few agencies) orchestrating the chaos. Their holiday branding kicks off in mid-to-late October, building momentum with themed visuals and daily drops, and by Black Friday itself, they go all in, sending up to 11 emails in a single day. It’s a masterclass in volume-based visibility and a breakdown you don't want to miss.
Breakdowns
The Black Friday CRO Checklist
Published on: 21/10/2025
Learn how top brands design, segment, and send Black Friday email campaigns that convert to get the strongest results and scale their revenue every year.
Guides
Wonderskin BFCM Email Breakdown
Published on: 16/10/2025
These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence. One brand that nails all three every year is Wonderskin. They segment perfectly between VIP, Early Access, and General Sale, use creative offers like “Angel Friday,” and keep inboxes fresh with multiple sends and variations daily. This year’s BFCM is a massive opportunity and this breakdown is worth a scroll.
Breakdowns