Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condiment aisle (and in your inbox). But how does it stack up against spicy cult favorites like Heatonist and the bold, flavor-forward Fly By Jing?
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K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The science is strong, the social proof is overwhelming, and their emails are well-executed consistently reinforcing product benefits, before-and-after results, and customer testimonials. But despite all this, K18 still has room for optimization.