We studied 50 loyalty emails from brands like Sephora, Starbucks, Ulta, Gymshark, and more to uncover what makes customers take action. From showing points balances and activating bonuses to offering early access and unexpected rewards, these brands
Misfits vs. Barebells: two brands selling a very similar product, but taking completely different approaches to marketing it. In this breakdown, we compare their email marketing and look at how they use design, product presentation & messaging.
Thorne has built a massive supplement catalog but their biggest challenge is helping customers find the right product. In this breakdown, we analyze how Thorne uses segmentation and personalized lifecycle marketing to match different customer types
Momentous is reportedly worth over $250M and has become one of the most recognizable premium supplement brands. In this breakdown, we analyze the lifecycle marketing strategy behind their growth, from positioning and customer education to the email