Halara’s email strategy is unapologetically high-volume — we’re talking 80 emails a month. In this breakdown, we dig into how a brand with 17 million monthly visitors uses nonstop promos, urgency-driven sends, and repeat product pushes to sell through inventory in under 35 days. Their goal? Get as many people into the funnel as possible and keep them there with a loyalty program that rewards repeat clicks and purchases.
The Kardashians’ 30th brand isn’t skincare or shapewear, it’s protein popcorn. In this breakdown, we unpack how Khloé Kardashian’s brand launch is all about engineering attention at scale. From top-of-funnel blitzes to high-converting transactional flows, Khloud was built to move product fast. They combined massive awareness plays — think social campaigns, bootcamps, press, and billboards with a smart backend: retargeting, branded search ads, and a full-funnel strategy that converts interest into trial. From hype-building to retention readiness, they’re building a lifestyle brand that hits hard from launch to LTV. If you want to see how modern CPG brands (celebrity-backed or not) are using omni-channel plays and digital precision to dominate day one, this breakdown is for you.
David Protein is what happens when you combine founder-market fit with funnel-market fit. In this breakdown, we unpack how David Protein drives intent from homepage to post-purchase using founder-led storytelling, minimalist performance branding, and a collections page designed to convert. Their funnel is clean, high-converting, and sharp on positioning from first touch to repeat buy. From trust-building to lifecycle retention, they’re not just selling protein bars, they’re selling belief in a better bar. If you want to see how modern wellness brands are scaling through design, storytelling, and site structure, this breakdown is for you.
SHEIN isn’t just fast fashion, it’s fast marketing. With 50+ emails a month, this brand floods inboxes with trend-driven promos, influencer collabs, and loyalty pushes that keep their Gen Z base locked in. In this breakdown, we unpack how SHEIN uses relentless frequency, limited-time language, and real-time trends to create urgency, all while personalizing just enough to drive repeat purchases. From loyalty tiers to influencer drops, they’re not just keeping up with culture, they’re flooding your inbox with it. If you want to understand how the most aggressive eComm brands play the email game, this one’s a must-read.