Ever wonder how a $30 hot sauce became one of the most talked-about DTC brands? From viral truffle-infused launches to sleek, gift-worthy packaging, TRUFF has carved out a premium space in the condiment aisle (and in your inbox). But how does it stack up against spicy cult favorites like Heatonist and the bold, flavor-forward Fly By Jing?
K18 is one of the hottest brands in the haircare space right now. With billions of views on TikTok and a CRM strategy that includes sending four emails a week, they’re clearly doing a lot right. The science is strong, the social proof is overwhelming, and their emails are well-executed consistently reinforcing product benefits, before-and-after results, and customer testimonials. But despite all this, K18 still has room for optimization.
Color Wow is a total email marketing machine. I hadn’t paid much attention to them before, but the deeper I looked, the more impressed I got. Over 50 campaigns in a month and a founder-led story that gives the brand real substance.
Pop Mart is pulling in over $400M a year and unless you’re deep in the collectible toy scene, you might not have never heard of them. But with over 15 million monthly site visits, celebrity fans like Kim Kardashian, Rihanna, and David Beckham, and a cult following around characters like Labubu, they’ve turned blind-box vinyl toys into a global phenomenon.