Haus Labs Email Breakdown
Published on: 25/03/2026
How Haus Labs scaled 160+ emails using just 5 design blocks—turning simplicity into a high-converting, repeatable email system.
Breakdowns
Charlotte Tilbury Email Breakdown
Published on: 23/03/2026
Most brands are scared to send more than a couple emails a week but Charlotte Tilbury sends 25–35 emails a month and built a $1B+ brand doing it. We broke down their entire email strategy to understand how they balance high volume without fatiguing their list, from constant creative rotation and smart promotional framing to disciplined campaign timing. The takeaway? It’s not about sending less, it’s about building a system where every email has a purpose.
Breakdowns
Bryan Johnson Blueprint Breakdown
Published on: 23/02/2026
Bryan Johnson didn’t just raise $60M+ to reverse his age; he built a masterclass in how founder-led brands should actually talk to their customers. While everyone else is shouting about discounts, Blueprint is winning with a "less is more" approach with only about 11% of their emails are promotional, while the rest focus on some of the best educational content in the game.
Breakdowns
Medicube Breakdown
Published on: 08/02/2026
Most founders think a complex CRM is a prerequisite for scaling. Medicube just proved us all wrong. Despite pulling in over $600M in revenue and minting one of Korea’s youngest billionaires, this skincare giant is operating with almost zero email marketing. No campaigns, no abandoned cart flows—nothing.
Breakdowns