Breakdowns

SuperGoop! Email Breakdown

FlowCandy

Published on: 02/09/2025

Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone). They send 30+ emails a month, but it’s not just volume, it’s how they combine: Cultural collabs (The White Lotus) Smart bulk-order promos Emails built entirely around social proof It’s a masterclass in how a beauty brand can scale without discounting its value. In this breakdown, we unpacked their full strategy, cadence, angles, and the psychology behind why it works.

Breakdowns

Bloom Email Breakdown

FlowCandy

Published on: 19/08/2025

Ever wonder how a greens powder brand built by a husband-and-wife duo turned into a go-to name in wellness? Bloom has done it with colorful flavors, community-first vibes, and a refreshingly human approach to email marketing. But how does their inbox game really stack up against the crowded world of wellness brands? In this breakdown, we’re diving into Bloom’s email strategy—and why it works so well. Think: send frequency, messaging variety, and how they keep subscribers engaged without leaning on endless discounts.

Breakdowns

Goli Funnel Breakdown

FlowCandy

Published on: 18/08/2025

Ever wonder how a gummy vitamin brand went from a scrappy DTC launch to nearly half a billion in annual sales? Goli turned the bitter taste of apple cider vinegar into a candy-like gummy, backed it with a 100,000-strong influencer army, and hit shelves at Target, CVS, and Amazon’s bestseller lists. But as fast as it rose, legal challenges and supply chain stumbles tested its staying power.

Breakdowns

Meshki Email Breakdown

FlowCandy

Published on: 12/08/2025

Meshki is popping off right now. Their Meta ad campaigns are everywhere, scroll-stopping visuals, bold creative, and messaging that feels fresh every time. It’s not just ads, though. Meshki keeps that same energy flowing into their email marketing, with a consistent cadence of campaigns that mix product drops and trend edits.

Breakdowns