Breakdowns

Beis Breakdown

FlowCandy

Published on: 30/09/2025

Known for their travel bags and accessories, Beis has built a reputation for sleek, functional products that feel as stylish as they are practical. Their emails reflect that same DNA. They run color-based campaigns with a rigid structure, but what makes them stand out is how they play with color to keep things fresh and engaging. Instead of overloading the reader with brand fluff, Beis keeps their campaigns product-focused in the best way—using “you” language that makes every message feel personal, as if the product was designed with you in mind. It’s a disciplined yet creative approach that keeps their audience engaged and ready to shop. All of this pulled into a free video analysis and swipe file. If you want to learn how to blend structure with creativity to drive sales, this is the breakdown worth studying.

Breakdowns

Steve Madden BFCM Breakdown

FlowCandy

Published on: 25/09/2025

If we were to study just one brand to maximize email revenue this BFCM, it would be Steve Madden. They send more than 50 emails a month, but what’s impressive is how intentional it all feels. Their team treats email like a true media channel, running a content calendar with the same discipline you’d expect from a publisher. Instead of blasting out generic holiday or seasonal themes, they create hyper-specific campaigns that customers can actually see themselves in from bachelorette edits to brunch looks to influencer-driven collaborations.

Breakdowns

SKIMS BFCM Email Breakdown

FlowCandy

Published on: 17/09/2025

When it comes to BFCM, SKIMS runs like a well-oiled machine. Their marketing + ops teams are perfectly in sync, pushing out 20–30 emails a month leading into the holidays. Promotions kick off as early as late October, giving them weeks to warm up their list.

Breakdowns

Lululemon Email Breakdown

FlowCandy

Published on: 17/09/2025

Imagine beating your own holiday forecast by $100M - that’s what Lululemon did, here’s how: Most brands treat the holiday season like a discount arms race. Sitewide 30–40% off, “extended” promos, margin bleed everywhere. Lululemon went the other way. I know what you’re thinking - they’re Lulu, they can do whatever they want - and it some regards, you’re right.

Breakdowns