Breakdowns

Wonderskin BFCM Email Breakdown

FlowCandy

Published on: 16/10/2025

These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence. One brand that nails all three every year is Wonderskin. They segment perfectly between VIP, Early Access, and General Sale, use creative offers like “Angel Friday,” and keep inboxes fresh with multiple sends and variations daily. This year’s BFCM is a massive opportunity and this breakdown is worth a scroll.

Breakdowns

Mejuri BFCM Email Breakdown

FlowCandy

Published on: 15/10/2025

Mejuri doesn’t reinvent the wheel every Black Friday, they stick to a tried-and-true cadence: same sale, same number of emails, year after year. And it works. Their consistent, predictable approach builds anticipation without overwhelming subscribers, proving that a smart, repeatable system can outperform flashier, last-minute strategies.

Breakdowns

Laneige Email Breakdown

FlowCandy

Published on: 14/10/2025

When a brand nails its Email Design System, you can spot their emails instantly — even before reading a word. That’s exactly what Laneige has achieved. Their campaigns show what happens when design, psychology, and process all click: color used as storytelling (pastels for spring renewal, vibrant pinks for summer energy, deep blues for night care), modular layouts that keep every send consistent yet flexible, and a campaign rhythm that feels reliable without ever getting repetitive. It’s proof that consistency doesn’t kill creativity, it unlocks it.

Breakdowns

Lemme BFCM Email Breakdown

FlowCandy

Published on: 06/10/2025

Lemme has their Black Friday playbook down to a science. Their email marketing strategy is one of the most consistent in the game - polished designs, clear messaging, and a cadence that keeps their audience engaged without fatigue. You’ll notice they’ve refined their look over the years rather than reinventing it, a smart move that reinforces brand recognition and trust.

Breakdowns