The Ordinary Email Breakdown

The Ordinary has become a breakout star in the skincare world. With a stripped-back approach to ingredients and pricing, the brand has earned cult status among ingredient-savvy consumers and skincare newcomers alike.

When we benchmark their digital strategy, especially around email and retention against their top competitor, the differences are striking. If you want to see how The Ordinary stacks up and where INKEY is starting to close the gap, check out the full breakdown below.

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Video Analysis

Campaign Benchmarking Analysis

Email Swipe File