Wonderskin BFCM Breakdown

These are the 3 steps we use to build a complete Black Friday email strategy — Segmentation, Offer Strategy, and Send Cadence.

One brand that nails all three every year is Wonderskin. They segment perfectly between VIP, Early Access, and General Sale, use creative offers like “Angel Friday,” and keep inboxes fresh with multiple sends and variations daily. This year’s BFCM is a massive opportunity and this breakdown is worth a scroll.

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Video Analysis

Email Swipe File