Tarte Email Breakdown

Tarte Cosmetics is TikTok Shop’s #1 brand. They’re pulling in over $5 million per month and driving over 1.8 million monthly visitors to their DTC site. That’s more traffic than Rare Beauty, on par with Rhode, and right behind e.l.f.

What’s even more impressive? Their email marketing. Their campaigns are sharp, social proof-packed, and relentlessly promotional in a way that clearly works.

In this breakdown, we unpack how Tarte runs their email strategy at scale. From product launches to social-driven promos, this is a masterclass in high-volume beauty eCommerce. Check out our in-depth video, campaign benchmark analysis and email swipe file below.

Click on the images to access.

Video Analysis

Campaign Benchmark Analysis

Email Swipe File