SuperGoop! Email Breakdown

Supergoop has quietly grown from a 2007 sunscreen startup into a $600–700M powerhouse (now backed by Blackstone).

They send 30+ emails a month, but it’s not just volume, it’s how they combine:

• Cultural collabs (The White Lotus)

• Smart bulk-order promos

• Emails built entirely around social proof

It’s a masterclass in how a beauty brand can scale without discounting its value.

In this breakdown, we unpacked their full strategy, cadence, angles, and the psychology behind why it works.

Click on the images to access.

Video Analysis

Campaign Benchmarking Analysis

Email Swipe File